Product Manager at Nielsen

Bogotá, Bogota, Colombia

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Intelligence, Market Research, Consumer Packaged GoodsIndustries

Requirements

3-5+ years of experience in retail, consumer packaged goods or other market measurement products
Experience with Consumer Panel is preferred
Experience with RMS

Responsibilities

Support the creation of the Consumer Panel measurement product strategy and roadmap, following the full product development life cycle and ensuring alignment with business goals
Provide product expertise on data summarization, technical implementation, end-to-end processes
Own the e2e rollout of quarterly events including vetting feasibility, supporting e2e planning, and validation
Manage the monthly distribution of release notes and quality alerts, ensuring a comprehensive review is provided to internal stakeholders
Support subject matter experts to evangelize the product(s) with internal stakeholders and clients
Support identifying customer needs, market trends, and competitive landscape to inform product strategy
Support marketing, pricing and commercial teams to develop product go-to-market strategies
Gather and synthesize data from CPS, RMS, and other sources to inform product decisions and socialization materials, utilizing both front-end and back-end tools
Support the assessment of product opportunities and defining those with the best value/cost for clients
Work with data science, operations and commercial teams to prioritize and deliver product innovations in the consumer panel space

Skills

Key technologies and capabilities for this role

Product ManagementRoadmap DevelopmentConsumer InsightsData AnalyticsMarket AnalysisProduct StrategyInnovationClient Needs Assessment

Questions & Answers

Common questions about this position

Is this position remote or on-site?

The position is on-site.

What is the salary range for this Product Manager role?

This information is not specified in the job description.

What are the key responsibilities for this role?

Key responsibilities include supporting the creation of the Consumer Panel measurement product strategy and roadmap, providing product expertise on data summarization and processes, owning the end-to-end rollout of quarterly events, and managing monthly release notes and quality alerts.

What kind of company culture does NielsenIQ have?

NielsenIQ emphasizes innovation, growth-minded leadership, and a focus on data-driven insights into consumer behavior, with a collaborative environment involving data science, operations, and commercial teams.

What makes a strong candidate for this Product Manager position?

A strong candidate is driven, passionate about data and consumer behavior, innovative, growth-minded, and experienced in product strategy, roadmap development, and cross-functional collaboration.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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