Product Designer II (Consumer)

Position Overview

• Location Type: [Not Specified]
• Job Type: [Not Specified]
• Salary: [Not Specified]
• Position ID: P71108

The International Team at Coinbase is dedicated to expanding the reach of Coinbase products globally. This team has supported initiatives in countries like Australia, India, Singapore, and Brazil, with more planned. The Coinbase Design team, as a close partner to Product and Engineering, plays a vital role in executing the company's vision by tackling complex user experience challenges to deliver delightful and easy-to-use products, even from intricate technical foundations. You will contribute to designing our flagship products for the largest user base in crypto and define user experiences for novel features within the ecosystem.

As the Product Designer for Coinbase in Canada, your role will encompass:

• Product Improvements: Enhancing our product to be the easiest to use in key markets. This includes:
  • Localization: Ensuring correct translations and identifying areas for improved localization to resonate with cultural context, making our product feel local.
  • Onboarding: Collaborating with the onboarding team to provide the best user experience while adhering to specific country onboarding requirements and compliance.
  • Payments: Working with the payments team and the country pod to ensure the availability of relevant, preferred, and usable payment methods.
• Marketing: Designing Incentive Campaigns (e.g., referrals, new user incentives) to drive user engagement and transactions. You will also contribute to CRM campaigns for effective customer outreach. Proficiency in illustration or the ability to collaborate with in-house illustrators is expected.
• Market Research / Analysis: Supporting the research team and country pod in conducting comprehensive analysis of market competitive dynamics. This involves running regular user testing and research sessions, documenting findings, and identifying opportunities. A deep understanding of Coinbase metrics within the region is also key.
• Legal / Regulatory: Assisting the team in developing compliant yet delightful user experiences, capable of producing well-crafted solutions quickly in response to changing regulations.

Responsibilities

• Work collaboratively within a small team to iteratively improve user experience.
• Guide new features from ideation through prototyping, user testing, and production.
• Design simple and intuitive web and mobile experiences.
• Participate in regular design reviews, actively seeking and incorporating feedback on designs.
• Execute on the product roadmap and contribute to defining product strategy.
• Collaborate daily with Engineering, User Research, and Product teams.

Requirements

• 3+ years of professional Product Design experience.
• Bachelor's degree in a related field.
• Experience designing consumer-facing experiences for both web and mobile platforms.
• Demonstrated excellence in UX thinking, visual design, and written communication.
• Proven experience working collaboratively with engineers, user researchers, and product teams.
• Fluency in Figma and other prototyping tools.
• Low ego, collaborative, and open-minded approach.

Nice to Haves

• Interest in cryptocurrency or financial products.
• Prior user of Coinbase products.