Competitive Product Marketing Manager
RetoolSalary not specified
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Technology, SaaS, MarketingIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 8 years of experience in product marketing, ideally within the SaaS or financial technology industry. Strong analytical skills, including data interpretation and market research, are essential, along with demonstrated expertise in competitive analysis and strategic positioning. Experience with market sizing, segmentation, and customer insights is also required.
Responsibilities
As a Principal Product Marketing Manager, Competitive Intelligence, you will own competitive analysis for Carta’s competitor set, anticipate and communicate changes in the competitive landscape, integrate competitive data to build messaging and content, partner with product marketing to infuse competitive positioning into product launches, and support sales strategies. You will also engage with customers to understand competitive positioning, leverage external market data, and deliver regular insights for company-wide briefings and sales updates, potentially offering high-touch support on sales deals and competitive situations.
Skills
Competitive Analysis
Market Research
Data Interpretation
Market Sizing
Segmentation
Customer Insights
Strategic Positioning
Messaging
Content Creation
Sales Strategies
Customer Engagement
External Market Data
Carta
Financial platform for fundraising and equity management
About Carta
Carta provides a platform that helps businesses, particularly startups and investment firms, manage their fundraising processes more efficiently. The platform offers a variety of tools and services that assist in asset management, back office automation, and portfolio insights. One of its standout features is the use of machine learning to provide real-time market intelligence, which helps businesses make informed decisions about employee compensation. Additionally, Carta simplifies the process of equity sales for employees and investors, making it easier to navigate what can often be a complicated area. Unlike many competitors, Carta focuses on providing a comprehensive suite of services that not only streamline fundraising but also support audit, tax, and valuation needs. The goal of Carta is to make the fundraising journey faster, easier, and more cost-effective for its clients.
San Francisco, CaliforniaHeadquarters
2012Year Founded
$1,097MTotal Funding
SERIES_GCompany Stage
Fintech, AI & Machine Learning, Financial ServicesIndustries
1,001-5,000Employees