PR manager PRマネージャー at HoYoverse

Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

(None listed)

Responsibilities

In charge of the public relations programs for products and company; develop and manage product publicity across all phases based on PR strategy adapted to product publishing region, positioning, messages, platform, and HoYoverse brands in Japan
Responsible for PR communication for products and company in Japan; improve promotional effectiveness of HoYoverse's brand and products; formulate PR strategies for product launches, positioning, and promotion methods
Develop and foster relationships with gaming or industry-related media and content creators (enthusiast and mainstream) in Japan; cultivate and expand in-house media contact list; ensure consistent communication and accurate, appropriate message distribution
Work closely with HoYoverse departments (marketing, community, development, production) to establish realistic and up-to-date schedules for product publicity
Draft and edit all press assets, including press releases, talking points, media alerts, and presentations
Responsible for performance and output of strategic PR plan for Japan; handle research and analysis of press activities, PR campaigns, and opportunities; deliver informative and timely PR reports to leadership to maintain and extend team's knowledge of products, company, and games

Skills

Key technologies and capabilities for this role

Public RelationsPR StrategyMedia RelationsContent CreatorsGaming MediaJapanese MarketBrand ManagementProduct LaunchStakeholder Engagement

Questions & Answers

Common questions about this position

Is this PR Manager position remote?

Yes, the position is remote.

What is the salary for the PR Manager role?

This information is not specified in the job description.

What skills are required for the PR Manager position?

Key skills include developing PR strategies for Japan, building relationships with media and content creators, and collaborating with marketing, community, development, and production teams.

What is the company culture like at HoYoverse?

HoYoverse emphasizes community at the heart of everything they do, fostering an enthusiastic and inclusive global community for ACG fans, while pushing boundaries in game development technologies.

What makes a strong candidate for this PR Manager role?

Strong candidates will have experience in Japan market PR for gaming products, established media relationships in the gaming industry, and the ability to collaborate across multiple departments.

HoYoverse

Creates immersive games and digital content

About HoYoverse

HoYoverse creates engaging virtual world experiences through its popular games like Genshin Impact and Honkai Impact 3rd. These games feature captivating stories, complex gameplay, and impressive graphics. Players can download and play these games for free, but they have the option to purchase in-game items to enhance their experience. This free-to-play model helps keep players engaged and encourages spending. In addition to gaming, HoYoverse produces animations, comics, music, and merchandise based on its game characters, which helps build a loyal fan base and creates additional revenue. Unlike many competitors, HoYoverse focuses on a diverse range of digital content and community engagement through platforms like HoYoLAB. The company's goal is to continuously improve its virtual worlds and maintain a strong presence in the gaming industry.

None, IndonesiaHeadquarters

2022Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees

Risks

Competition from companies like NetEase and Tencent is intensifying in Asia.

Gacha mechanics in games may lead to player backlash due to gambling concerns.

Intellectual property theft risks exist in regions with weak IP laws.

Differentiation

HoYoverse excels in creating immersive virtual worlds with rich storytelling.

The company offers a diverse range of products beyond gaming, including animations and music.

HoYoverse's free-to-play model with in-game purchases is highly lucrative.

Upsides

Collaborations with tech companies like UGREEN enhance brand visibility and innovation.

New game updates and characters drive player re-engagement and boost revenue.

Partnerships with artists for soundtracks attract new audiences and cultural impact.

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