PPC Programmatic Specialist - Freelance at Baton

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Part TimeJob Type

UnknownVisa

Digital Marketing, Advertising, AgencyIndustries

Requirements

Proven experience running Account-Based Marketing (ABM) campaigns using programmatic platforms such as RollWorks (ideally for B2B clients)
Hands-on knowledge of programmatic audience segmentation, targeting, and account lists (e.g., building dynamic account lists, intent-based targeting, CRM syncs)
Ability to set up, optimize, and report on display, retargeting, and nurture campaigns within Programmatic platforms
Understanding of account-level reporting and funnel impact metrics (impressions, reach, engagement, sales qualified leads, etc.)
Minimum 2-3 years’ experience in programmatic ad buying and optimization
Strong communication and documentation skills - able to provide clear visibility into actions taken and results
Experience working within an agency environment
(Optional but ideal) RollWorks certification and experience

Responsibilities

Manage automated, data-driven ad campaigns across various channels, including search engines, leveraging technology and data analysis to achieve maximum ROI
Translate programmatic performance data into actionable insights and optimization recommendations
Prepare weekly campaign performance summaries for client updates

Skills

PPC

Programmatic Advertising

RollWorks

Account-Based Marketing

ABM

Audience Segmentation

Targeting

Dynamic Account Lists

Intent-Based Targeting

CRM Syncs

Display Campaigns

Retargeting

Nurture Campaigns

Account-Level Reporting

Funnel Metrics

Data Analysis

Optimization

B2B Demand Generation

Baton

Marketplace for buying and selling small businesses

About Baton

BatonMarket.com is a marketplace for buying and selling small businesses, providing a user-friendly platform for small business owners and potential buyers. They offer free business valuations by a Chartered Financial Analyst and ensure all listings are verified with financial data, making the buying process more efficient. BatonMarket.com stands out by charging fees to a network of partners for additional services, allowing them to provide essential services at no cost to business owners. Their goal is to facilitate smooth transactions and support small business owners in improving their operations.

Richmond, MassachusettsHeadquarters

2021Year Founded

$5.4MTotal Funding

SEEDCompany Stage

Consulting, Financial Services, Real EstateIndustries

11-50Employees

Benefits

Health Insurance

401(k) Retirement Plan

Unlimited Paid Time Off

Flexible Work Hours

Mental Health Support

Parental Leave

Risks

Emerging platforms like MicroAcquire increase competition in the SMB acquisition market.

Reliance on partner fees may be threatened if partners bypass Baton.

Economic downturns could reduce small business sales, affecting Baton's transaction volume.

Differentiation

Baton offers free business valuations by a Chartered Financial Analyst.

Baton provides verified listings with 3-5 years of financial data.

Baton facilitates productive introductions between buyers and sellers.

Upsides

Baton raised $2.8M, indicating strong investor confidence.

Baton generated 500 free valuations, showing high demand for their services.

Baton leverages AI to offer 4 million business estimates, enhancing valuation accuracy.

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