Playable Ads Developer at Voodoo

Paris, Île-de-France, France

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mobile Gaming, Ad Tech, TechnologyIndustries

Requirements

Fully proficient with playable ads creation and Unity projects (size optimized to be used as playable)
Adequate knowledge of object-oriented programming and web game development
Proactive problem diagnosis and creative problem-solving skills
Fluent in English, both oral and written
At least 3+ years of experience in a similar role
Deeply familiar with the mobile gaming market, in particular, hyper casual and casual games
Creative mindset and knowledge in game design
Familiarity with 3rd party SDKs, analytics, and A/B testing in mobile games (preferred but not essential)
Extensive Unity development experience with a past of creating unique user experiences for a global audience

Responsibilities

Transform existing games into interactive user experiences with Unity, using specific platforms that can convert Unity projects into playables
Optimize playable ads for best user experience, scalability, and adaptability
Integrate an analytics solution to measure interactions and get insight to offer the best user experience
Build interactive playable templates, customizable by any graphic designer
Contribute to transversal initiatives (e.g., testing new tools, implementing new processes, etc.)
Develop a deep understanding of how your creations perform and why
Work within a small creative squad with amazing people from diverse backgrounds and nationalities
Have the opportunity to cover different product scopes (e.g., hyper casual, casual, consumer apps, etc.)
Become a creative expert in mobile gaming: benchmark what our competitors are doing, experiment with new ideas

Skills

Unity

HTML

Playable Ads

Analytics Integration

Game Optimization

User Experience

Game Conversion

Scalability

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.

Questopia's launch in China could face regulatory challenges.

Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.

The company specializes in hyper-casual games, attracting a broad audience globally.

Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.

Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.

Successful launch of Questopia in China expands Voodoo's market presence.

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