Performance Marketing Associate - Internship at Voodoo

Paris, Île-de-France, France

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Mobile Gaming, TechnologyIndustries

Requirements

Currently enrolled in a relevant Masters degree program (Marketing, Business, Data Science, or a related field)
Looking for a 6 months internship to start as soon as possible
Strong analytical and quantitative skills
Basic knowledge of major advertising platforms
Understanding of the creative elements involved in user acquisition
Problem-solving mindset with the ability to identify challenges and propose solutions to optimize user acquisition campaigns
Detail oriented and proactive
Speak and write English fluently
Passionate about mobile gaming
Wish to work in an environment that values candor, freedom, and responsibility

Responsibilities

Assist in the development and execution of user acquisition campaigns across various advertising platforms
Conduct market research to identify industry trends, competitive landscape, and potential growth opportunities
Analyze campaign performance data to provide insights and recommendations for optimization
Collaborate with cross-functional teams, including marketing, data analysis, and creative teams, to ensure cohesive and effective campaigns
Effectively manage creative assets, ensuring timely delivery and seamless integration into campaigns

Skills

User Acquisition

Performance Marketing

Campaign Analysis

Market Research

Data Analysis

Google Ads

Facebook Ads

Creative Management

Voodoo

Develops free hyper-casual mobile games

About Voodoo

Voodoo.io focuses on mobile gaming and app development, particularly in the hyper-casual game segment, which features simple and easy-to-play games that appeal to a wide audience. Their games are free for users, and the company generates revenue through advertising by partnering with ad networks like AdColony and Adjust to display targeted ads within their games. This approach allows Voodoo to entertain millions of users globally while providing brands with advertising solutions to reach mobile gamers effectively. Unlike many competitors, Voodoo emphasizes user privacy by allowing users to manage consent settings and ensuring no personal data is collected from children under 16. The company's goal is to create engaging mobile experiences while maintaining a strong commitment to user privacy and providing valuable advertising opportunities for brands.

Paris, FranceHeadquarters

2013Year Founded

$480.1MTotal Funding

LATE_VCCompany Stage

Consumer Software, GamingIndustries

501-1,000Employees

Risks

BeReal acquisition may not yield expected returns if popularity doesn't rebound.

Questopia's launch in China could face regulatory challenges.

Wizz app's 'Teen Tinder' reputation may attract scrutiny from parents and regulators.

Differentiation

Voodoo is the #3 mobile publisher worldwide, following Google and Meta.

The company specializes in hyper-casual games, attracting a broad audience globally.

Voodoo offers advertising solutions, enhancing brand engagement with mobile gamers.

Upsides

Acquisition of BeReal diversifies Voodoo's portfolio beyond gaming.

Partnership with AppHarbr improves ad quality, increasing user engagement and revenue.

Successful launch of Questopia in China expands Voodoo's market presence.

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