Senior Director, Performance Creative
Wpromote$135,000 - $175,000/year
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing & AdvertisingIndustries
Position Overview
- Location Type: Remote
- Job Type: Full-time
- Salary: USD 100% (Negotiable - Details not provided)
- Company: US-based multidisciplinary marketing collective specializing in digital marketing, web design, branding, and email marketing.
Proppel connects LATAM talent with remote work opportunities. This role involves creating engaging UGC-style ad videos and static assets for paid social campaigns to support multiple brands and scale creative production. The focus is on performance-driven content aligned with US market trends.
Requirements
- Experience: 2–4 years of experience in performance content creation, ideally within a digital agency environment.
- Technical Skills:
- Proficiency in CapCut for video editing.
- Proficiency in Figma for graphic design.
- Content Knowledge: Strong understanding of UGC-style content and what drives engagement across paid media.
- Campaign Experience: Familiarity with working on product-focused and lifestyle campaigns.
- Time Zone: Ability to work EST hours with some flexibility (earlier preferred).
- Nice to Have: Prior experience producing AI-assisted or AI-generated content. Interest in consumer products and performance marketing trends.
Responsibilities
- Edit and produce short-form UGC-style ad videos tailored for paid social platforms.
- Design static assets that support campaign objectives and brand guidelines.
- Collaborate with the marketing director and creative team to follow briefs and support evolving creative strategies.
- Ensure timely delivery of high-quality creative content, balancing both video and graphic design needs.
- Maintain awareness of current trends and cultural moments in US digital advertising.
Application Instructions
- Language: CV must be in English.
- Disclaimers: Applying to work with an international company. Subscribers to the Candidate Newsletter will receive notifications of new openings and educational content.
Company Information
- Company: Proppel (Headquarters in London, UK)
- Department: Marketing
- Published: 2025-04-21
- Remote: Yes
- Benefits:
- 100% Remote Work
- 14 days of Paid Time Off + US Holidays
Skills
Video Editing (CapCut)
Graphic Design (Figma)
UGC Content Creation
Paid Social Campaigns
Trend Awareness
AI Content Production (Nice to Have)
Propel
Mobile app for managing social benefits
About Propel
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.
New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees