Partnerships Lead - Japan at Fnatic

Tokyo, Japan

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Esports, Gaming, EntertainmentIndustries

Requirements

Candidates should possess background in the selling and delivery of digital media properties for rights-holder(s), directly or via agency, and demonstrate strategic thinking on how brands can engage with gaming audiences. Strong relationship-building skills and the ability to understand the Japanese market are essential, along with experience in developing and pitching KPI-driven proposals.

Responsibilities

The Partnerships Lead - Japan will be responsible for building a deep understanding of the Japanese market, developing relationships with key decision-makers in brands, ideating and pitching partnership proposals, owning a pipeline of opportunities to achieve revenue targets, working closely with local and HQ teams on activations, negotiating contract terms, leading on new partner onboarding, providing best-in-class partner management, coordinating business reviews, exploring new opportunities for partnership expansion, and leading ad-hoc partnership projects as directed by the manager.

Skills

Business Development

Partnership Management

Sales Pitching

Pipeline Management

Japanese Market

Esports Marketing

Brand Activations

KPI Proposals

Revenue Targets

Relationship Building

Fnatic

Esports brand with teams and merchandise

About Fnatic

Fnatic operates in the esports entertainment sector, focusing on competitive gaming and related merchandise. The company has professional esports teams that compete in various tournaments, generating revenue through sponsorships and partnerships with major brands. In addition to its teams, Fnatic runs an e-commerce platform where it sells a variety of branded products, including gaming gear like headsets and keyboards, as well as apparel such as jerseys and hoodies. This merchandise is aimed at esports enthusiasts and gamers. Fnatic differentiates itself from competitors by combining its strong brand presence with a diverse range of high-quality products and a commitment to customer satisfaction, including free shipping and warranties on gear. The company's goal is to enhance the gaming experience for its fans and customers by providing top-notch products and supporting the esports community.

London, United KingdomHeadquarters

2004Year Founded

$51.6MTotal Funding

EARLY_VCCompany Stage

Consumer Goods, GamingIndustries

201-500Employees

Benefits

The chance to learn from an ambitious and super creative team, and enjoy the buzz of our fast-paced business

Award winning office in the heart of Shoreditch in London

Hybrid onsite/remote work policy

Private medical insurance (Vitality)

ASOS discount

Eyecare vouchers

Cycle to work scheme

Self-development book requests for the Fnatic Library

Fnatic shop staff discount

Fruit, drinks and snacks available daily in the office

Regular lunch clubs, Friday drinks and other social activities

Risks

Increased competition in esports apparel could impact Fnatic's merchandise sales.

Volatility in cryptocurrency markets may affect Fnatic's partnership with Betify.

Rapid gaming technology evolution requires constant product updates, straining resources.

Differentiation

Fnatic has a strong brand presence in the esports industry since 2004.

The company offers a wide range of branded gaming peripherals and apparel.

Fnatic's professional esports teams attract major sponsorships and partnerships.

Upsides

Partnership with Red Bull enhances Fnatic's esports rosters and content creators.

Fnatic's expansion into VR and AI-driven gaming gear offers innovative solutions.

Growing demand for sustainable gaming gear presents new product opportunities for Fnatic.

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