Marketing Video Editor at betr

Miami, Florida, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Gaming, Online Gaming, Sports MediaIndustries

Requirements

2+ years of proven experience as a video editor with a strong portfolio showcasing paid media campaigns & organic social media content
Experience with Adobe Premiere, Photoshop, and After Effects
Experience working with content creators and talent
Working knowledge of both social media platforms and digital production
Experience with designing and laying in GFX/VFX (huge plus)
Ability to work as a team and collaborate with various teams internally
Copywriting experience (plus)
Excellent verbal, written, and interpersonal skills with the ability to communicate clearly
Social-first mindset and ability to operate in a fast-paced work environment
Instinctive taste level for good social content (look and feel, pacing, music, messaging, copy, on-screen copy, hooks, etc.)

Responsibilities

Edit, film, and produce raw material into a suitable, finished product ready for paid social media campaigns, primarily short form video content (15-60 seconds) for a social media fanbase
Collaborate with the marketing team to understand campaign objectives and target audiences, ensuring video content is aligned with these goals
Maintain existing and implement new processes to bring operational efficiency to the video production and editing process
Manage video libraries and maintain digital files for easy access
Utilize Adobe Photoshop, Premiere Pro, After Effects and any other editing tools to create dynamic video ads that are optimized for performance across various platforms
Implement VFX/animation to enhance video content
Display exceptional copywriting skills to seamlessly blend product messaging and other marketing materials into engaging social content
Bring fresh ideas to the table in weekly brainstorming sessions for new batches of creative
Stay up-to-date with social media trends to help drive creativity for social ads
Work under tight deadlines while maintaining a high standard of accuracy and quality
Analyze and report on video performance metrics and use data to inform future creative approaches, to gauge success, and identify areas for improvement

Skills

Video Editing

Filming

Video Production

Social Media Content

Paid Media Video

Content Creation

Brand Messaging

Motion Graphics

betr

Digital platform for fantasy sports and microbetting

About betr

Betr.app is a digital platform that combines fantasy sports with microbetting, targeting sports fans who want to engage in betting on their favorite sports like NFL, NBA, MLB, and NHL. The platform offers two main features: Betr Picks and Microbetting. Betr Picks allows users to make multiple bets on player statistics, with the potential to win up to 100 times their entry, enhancing the traditional fantasy pick'em experience. Microbetting enables users to place bets on specific moments during live sporting events, catering to those who enjoy fast-paced action and unpredictability. Betr.app generates revenue through entry fees from users participating in these betting games, making it distinct from competitors by focusing on both fantasy elements and real-time betting excitement. The company's goal is to provide an engaging and dynamic platform for sports enthusiasts to test their knowledge and instincts while enjoying the thrill of betting.

Miami, FloridaHeadquarters

2022Year Founded

$116.7MTotal Funding

EARLY_VCCompany Stage

Fintech, GamingIndustries

51-200Employees

Risks

Increased competition from FanDuel and DraftKings may impact Betr's market share.

Rapid state expansion could lead to regulatory challenges and compliance issues.

Reliance on Huddle Tech's technology poses integration risks if deployment issues arise.

Differentiation

Betr offers instant gratification through microbetting on live sports events.

Betr Picks allows users to win up to 100 times their entry on player stats.

Betr's peer-to-peer 'Group Mode' enhances user engagement in fantasy sports.

Upsides

Betr's expansion into 33 states increases its potential customer base significantly.

The acquisition of Huddle Tech's technology enhances Betr's sports gaming platform capabilities.

Collaborations with media personalities boost Betr's brand visibility and audience reach.

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