Ability to work 40 hours a week in the summer; potential for internship to continue remote or hybrid, part-time in fall and spring semesters
Actively pursuing a higher education degree in Insurance and Risk Management, Business, Marketing, Communications, or Journalism
Strategic critical thinking skills, proactive in problem-solving, and resourceful; demonstrated ability to take initiative to achieve objectives
Ability to work autonomously while effectively collaborating when needed; comfortable networking across teams to move projects forward
Content creation experience, with both short and long-form writing skills
Familiarity with basic marketing principles for driving demand and lead generation in a business-to-business environment
Desire and ability to adopt new technologies and skills to increase efficiency (e.g., Miro, Salesforce, Monday.com)
Strong working knowledge of Microsoft Office suite
Responsibilities
Assist in copywriting and content organization to support lead generation through thought leadership and sales enablement strategies
Assist in the development and execution of marketing campaigns, including digital, social media, and email marketing
Support the planning and coordination of marketing events and promotions
Participate in compiling and analyzing marketing campaign data to support recommendations for optimization
Research, monitor, and report on the equipment finance industry, including competitor information
Participate in team meetings and brainstorming sessions to contribute ideas and insights
Special projects as assigned
Job shadowing, hands-on experience with marketing technologies and tools, and working closely with experienced marketers to learn strategic marketing skills