Marketing Specialist at B. F. Saul Company

Bethesda, Maryland, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, RetailIndustries

Requirements

3-5 years of relevant experience and/or training, or equivalent combination of education and experience
Prior experience in a marketing role preferred
Bachelor's Degree preferred, or combination of education and experience

Responsibilities

Work with the SVP of Leasing, the Director of Leasing and leasing staff in planning and coordinating all marketing events and activities (i.e., broker events, tenant grand openings and ribbon cuttings)
Help create new marketing and branding initiatives for all new developments and existing projects
Write and distribute marketing messages via social media and broadcast emails
Write reports detailing analysis of event effectiveness and develop solutions to improve marketing efforts
Partner with other departments (property management and acquisitions) on marketing initiatives to promote traffic at our shopping centers
Coordinate and attend ribbon cuttings and photography at events
Attend marketing meetings with Property Managers
Coordinate Saul Centers, Inc. booth and presence at ICSC Conventions (RECON and Mid-Atlantic Idea Exchange)
Design and coordinate production of promotional giveaways (i.e., Visa gift cards, co-branded Starbucks cards, tech wipes, shopping bags, portable battery chargers, etc.)
Coordinate Tenant Retention program working with Local County Chamber of Commerce
Process marketing invoices including accounting for all marketing expenses and coordination of bill payment
Generate and update all digital marketing related materials including marketing brochures, advertisements, banners and signage
Coordinate, execute and measure effectiveness of various email marketing campaigns using MailChimp
Serve as back up to Webmaster and assist in the future redesign of the Saul Centers, Inc. website
Work with vendors to market events at Saul Centers, Inc. shopping centers (SalesUp)
Create and maintain Facebook, Instagram and Twitter pages for various shopping centers
Generate and post content on Twitter
Draft written responses or replies via phone or e-mail when necessary in response to regularly occurring requests for information
Retrieve information from files when needed
Scan, copy, fax and distribute leasing documents
Process invoices
Reconcile expenses for P-Card
Provide support to the leasing agents
Maintain media contact list
Provide back-up support for the paralegal and other administrative assistants

Skills

Marketing

Social Media

Email Marketing

Event Planning

Branding

Content Creation

Real Estate Marketing

Leasing Support

Event Coordination

Marketing Analysis

B. F. Saul Company

Operates business-class hotels and accommodations

About B. F. Saul Company

B.F. Saul Company Hospitality Group operates a range of business-class hotels, primarily targeting business travelers while also accommodating leisure guests. They manage hotels under well-known brands like Intercontinental, Marriott, Leading Hotels of the World, Best Western, and Hilton, which helps attract a diverse clientele seeking reliable lodging. The company focuses on owning and operating these branded hotels to ensure consistent quality and service. Revenue comes from room bookings, hosting conferences and events, and offering dining and recreational services. With a dedicated team of nearly 1,400 professionals, the company emphasizes quality and teamwork in its operations, aiming to provide exceptional guest experiences.

Bethesda, OhioHeadquarters

1892Year Founded

VENTURE_UNKNOWNCompany Stage

Real EstateIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Short & Long Term Disability

Paid Vacation

401(k) Retirement Plan

Paid Life Insurance

Tuition Reimbursement

Risks

Increased competition from boutique hotels may attract business travelers seeking unique experiences.

Remote work trends could reduce demand for business travel, impacting hotel bookings.

Significant investment in green technologies may be required to meet sustainability expectations.

Differentiation

B.F. Saul Company leverages over a century of experience in hospitality management.

The company operates under renowned brands like Marriott and Hilton, ensuring quality service.

Strategic hotel locations cater to business travelers attending conferences and meetings.

Upsides

Growing demand for sustainable practices aligns with B.F. Saul's commitment to quality service.

'Bleisure' travel trend offers opportunities for extended stay packages and increased revenue.

AI and IoT integration can enhance guest experiences and operational efficiency.

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