Marketing Science Analyst at Critical Mass

Chicago, Illinois, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital AnalyticsIndustries

Requirements

2+ years of experience in Digital Analytics implementation
B.S. degree in a quantitative or technical field (e.g., economics, mathematics, business, finance, social sciences, computer science, or information management); M.S. degree preferred
2+ years of experience leading others in delivering Marketing Science projects across a broad range of initiatives
Demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling
Experience optimizing digital marketing efforts using data-driven insights
Experience with visualization platforms (Tableau preferred)
Working knowledge of SQL (including PostgreSQL) and Python
Understanding of how to work with APIs and database components (e.g., schemas, tables, stored procedures, triggers)
Understanding of data and pipeline management and SDLC best practices (e.g., ETL/ELT, building/understanding DAGs, CI/CD, version-control)
Understanding of basic data visualization methods and shaping data to tell a clear story
Demonstrated ability to learn new tools and techniques in data analytics quickly
Strong documentation skills (thorough, clear, intuitive)
Ability to proactively communicate needs, roadblocks, statuses to team, stakeholders, and leadership
Strong critical thinking skills, willingness to ask questions and understand the "why" behind processes
Familiarity with media campaign tracking (plus)

Responsibilities

Automate manual processes using SQL, Python, etc
Define solutions for using, extracting, and transforming data based on business needs for knowledge and decision-making
Analyze documentation and propose data extraction solutions
Write code that uses APIs to move data through pipelines and processes
Continuously improve the efficiency of existing automations and maintain concise, accurate datasets and processes
Understand the nuances of analyses relied upon by cross-functional teams
Explain complexities of data extraction and transformation to cross-functional team members
Work closely with Marketing Science and account teams to understand business context and logic
Stay up to date on the latest industry news and techniques
Assist in guiding data architecture and infrastructure design

Skills

SQL

PostgreSQL

Python

Tableau

APIs

data pipelines

data extraction

data transformation

statistical modeling

data visualization

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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