Marketing Performance Analyst at Atlas Energy Solutions

Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

HR Technology, SaaS, MarketingIndustries

Requirements

Bachelor’s degree in Marketing, Business, Economics, Engineering, or a related field
4-6 years of experience in marketing analytics, growth marketing, or revenue operations—preferably in B2B SaaS or HR tech
Strong experience with HubSpot (or similar CRM/marketing automation platform), Google Analytics, and Excel
Familiarity with data visualization tools (e.g., Looker, Power BI, Tableau) and the ability to collaborate with data teams (including agency partners) to create a full marketing impact story
Strong grasp of B2B funnel metrics (TOFU, MOFU, BOFU), attribution models, and KPIs such as CAC, LTV, and ROI
Experience analyzing performance across paid media (LinkedIn, Google Ads), SEO, content, and email marketing campaigns
Comfortable working in a fast-paced environment and making recommendations based on incomplete or evolving data

Responsibilities

Own reporting & dashboards: Build and maintain dashboards in HubSpot, Google Analytics, and BI tools (e.g., Looker, PowerBI) to track key metrics like MQLs, CAC, ROI, conversion rates, and channel performance
Funnel performance analysis: Analyze marketing funnel health across channels and lifecycle stages to identify drop-off points, optimize conversion paths, and recommend actions for improving lead quality
Campaign performance optimization: Partner with campaign owners to design ways to measure A/B tests, paid and organic campaign effectiveness, and help allocate budget based on performance insights
Attribution modeling: Establish a multi-touch attribution model to inform marketing mix decisions and executive reporting
Cross-functional collaboration: Work closely with growth, product marketing, and sales operations to align on KPIs, surface insights, and improve end-to-end lead-to-revenue reporting

Skills

HubSpot

Google Analytics

Looker

PowerBI

Marketing Analytics

Dashboards

MQLs

CAC

ROI

Conversion Rates

Funnel Analysis

Atlas Energy Solutions

Provides proppant and logistics services

About Atlas Energy Solutions

Atlas Energy Solutions provides proppant and logistics services to oil and gas companies in the Permian Basin, which is a major oil and natural gas production area in North America. The company operates facilities in Kermit and Monahans, Texas, ensuring a reliable supply of high-quality proppant, a material essential for hydraulic fracturing. They also utilize trucking assets and are developing the Dune Express to improve logistics efficiency. What sets Atlas Energy Solutions apart from competitors is their focus on enhancing operational efficiency and reliability for their clients through strategic logistics and high-quality products. The company's goal is to support the extraction and production processes of oil and gas companies, helping them operate smoothly and effectively.

Austin, TexasHeadquarters

2017Year Founded

$204.4MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, EnergyIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Risks

Acquisition of Hi-Crush Inc. may lead to integration challenges.

New CFO Blake McCarthy could result in strategic shifts misaligned with objectives.

Significant investments may pressure short-term financial performance, affecting long-term goals.

Differentiation

Atlas Energy Solutions offers high-quality frac sand with high crush strength.

The company operates strategically located facilities in Kermit and Monahans, Texas.

Atlas Energy Solutions plans the Dune Express to enhance logistics efficiency.

Upsides

Increased demand for frac sand due to rising hydraulic fracturing in the Permian Basin.

Growing interest in sustainable logistics aligns with Atlas's Dune Express project.

Technological advancements in proppant materials may boost demand for Atlas's products.

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