Marketing Optimization Specialist at The Walt Disney Company

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Media, MarketingIndustries

Requirements

Bachelor's degree in a related field, or equivalent work experience
2+ years in experimentation, marketing analytics, or related field
Experience designing and running A/B and multivariate testing with statistical significance across digital and physical media
Familiarity with data visualization tools (Tableau, Power BI)
Strong understanding of digital marketing ecosystem across paid media and CRM systems/channels
Ability to project manage/prioritize multiple projects simultaneously
Experience with Adobe analytics suite or comparable analytics platforms
Data-driven and curious mindset with an eye to embedding experimentation into decision-making
Exceptional organizational skills and extraordinary attention to detail
Dynamic problem-solving skills and the ability to work with cross-functional internal teams
Strong communication and writing skills, comfortable communicating across all levels
Creative and innovative mindset
A fan of Marvel, and lover of comics is a plus
Background in marketing measurement (MMM, attribution, incrementality testing) strongly preferred

Responsibilities

Examine key marketing funnels across channels to develop and inform marketing test recommendations with the goal to increase conversion and performance of key metrics (e.g., monitor web and app conversion funnels for Marvel Unlimited to improve CTR, app download, purchase, etc.)
Partner with BI team and channel stakeholders to define success metrics and ensure experiments are measurable, actionable, and aligned with KPIs
Interpret test results using advanced analytical techniques and translate insights into actionable marketing tactics and strategic pivots
Provide routine performance updates to key stakeholders to inform future campaign design
Collaborate closely with the Business Intelligence team to align experimentation frameworks with broader analytics strategies and cross-functional business goals
Design and refine multivariate testing methodologies, including variable selection, interaction modeling, and iterative optimization based on performance outcomes
Define best practices for randomization, control groups, and sample sizing to ensure reliable and interpretable outcomes
Work with channel owners across the Growth & Engagement Marketing team to identify, build, and maintain a campaign testing roadmap geared around key growth channels: Paid Media, Email/Mobile marketing, Web/App purchase funnels, Guest Experience
Manage cross-functional testing initiatives across multiple business units, ensuring consistent documentation, stakeholder alignment, and timely execution
Drive adoption of a “test-and-learn” culture across marketing group
Ensure project deliverables are tracked, routed, and approved to maintain timely launch of test campaigns