Marketing Communications Specialist (MM @ Tokyo)) at Medtronic

Koto-ku, Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

4+ years of relevant experience in marketing communications, or advanced degree with a minimum of 2 years relevant experience
Project Management experience including managing stakeholder relationships, project timelines and budgets
Experience in developing campaign strategies and conducting analysis for generating marketing qualified leads through digital marketing
Native-level Japanese required
Business English required

Responsibilities

Collaborate with the marketing team of operation unit to create and execute comprehensive multichannel marketing strategies and campaigns tailored to targeted healthcare professionals and patients/consumers. Ensure alignment with overall marketing goals, company objectives and targeted outcomes
End-to-end multichannel marketing campaigns management targeting HCPs and patients/consumers, utilizing channels not limited to email marketing, social media, website, print materials, online platforms, media planning via an agency etc
Monitor, analyze and report on the effectiveness of marketing campaigns, providing clear statistics/data and insights drawing and recommendations for optimization
Localize content across various formats and channels, including digital assets (e.g., landing pages, emails, social posts), sales tools, and patient education materials
Work closely with internal creative and content teams to refine messaging, managing asset production, and support campaign rollout
Serve as a key liaison between local teams to gather feedback, align on needs, and ensure smooth execution of marketing initiatives
Maintain a strong understanding of brand guidelines and ensure all localized content aligns with Medtronic’s brand identity and voice
Track content usage, gather insights from local execution, and support optimization efforts to improve performance and engagement
Help maintain organizational tools and platforms (e.g., Workfront) to efficiently manage assets, timelines, and deliverables
Manage external agencies and vendors to support the adaptation, production, and delivery of localized campaign assets

Skills

Key technologies and capabilities for this role

Multichannel MarketingMarketing CampaignsCampaign PlanningCampaign ExecutionMarketing StrategyHCP EngagementCross-functional CollaborationHealthcare Marketing

Questions & Answers

Common questions about this position

What is the location and work arrangement for this role?

The position is based in Japan with visits to the Tokyo office required.

What are the main responsibilities of the Marketing Communications Specialist?

Responsibilities include strategy consultation, multichannel campaigns planning and execution, analysis and reporting, content adaptation, creative collaboration, cross-team coordination, and ensuring brand compliance.

Who does this role report to?

The role reports to the Marketing Communications Manager, with the reporting line initially to the Creative Media & Design Manager until the Marketing Communications Manager returns from parental leave.

What is the company culture like at Medtronic?

Medtronic emphasizes a life-long career of exploration and innovation, leading with purpose to champion healthcare access and equity, while breaking down barriers to innovation in a connected, compassionate world.

What skills make a strong candidate for this position?

Strong candidates will have experience in multichannel marketing campaigns, collaboration with cross-functional teams, content localization, data analysis for campaign optimization, and knowledge of brand guidelines in a regulated industry.

Medtronic

Develops and manufactures medical devices and therapies

About Medtronic

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by investing significantly in research and development to create new products and offering additional services like training and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its comprehensive range of medical solutions.

Fridley, MinnesotaHeadquarters

1949Year Founded

$3.2MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Employee Assistance Program

Wellness Program

Risks

Emerging competitors like Fire1 threaten Medtronic's heart failure management market share.

Spine biologics market growth may attract new entrants, increasing competition for Medtronic.

Recent IPOs in medtech indicate rising competition, challenging Medtronic's market position.

Differentiation

Medtronic's diverse product range spans cardiovascular, diabetes, neurological, and surgical technologies.

The company invests heavily in R&D to drive innovation in medical devices.

Medtronic offers comprehensive services, including training and technical support, enhancing product value.

Upsides

Exclusive deal with Kuros enhances Medtronic's orthopedic portfolio and market share.

Growing spine biologics market offers expansion opportunities in spinal fusion and regenerative medicine.

Balloon catheters market growth aligns with Medtronic's recent product launches, boosting cardiovascular presence.

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