Manager, Brand Integration & Governance at The Walt Disney Company

Burbank, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, EntertainmentIndustries

Requirements

5+ years of business management experience; Digital/Data background preferred
3+ years of Entertainment experience preferred
Quantitative analytic skills
Ability to work effectively in a fast-paced, dynamic environment with a proactive and positive attitude and a desire to get things done
Bachelor’s Degree or equivalent work experience
Deep experience and knowledge of YouTube channel management, key performance metrics, and business development
Strong understanding of YouTube Analytics and ability to report on channel performance and revenue
Strategic thinking
Relationship management
Performance analytics

Responsibilities

Build and maintain relationships with key internal and external stakeholders to ensure successful growth of YouTube strategy and governance program
Be key contact to work with YouTube stakeholders across the enterprise on any Governance Program related topic
Create regular updates for Brand Leadership and key YouTube stakeholders to ensure awareness and understanding of Program updates and changes over time
Share and implement best governance practices for content uploads, metadata management, and legal compliance
Facilitate governance and tracking of The Walt Disney Company’s YouTube Channel & Audience Program, including Channel & CO Reporting
Support the accurate tracking of all TWDC YouTube channels and necessary info
Work with channel owners and other stakeholders to ensure regular updates and distribute reporting to necessary partners
Help facilitate the successful processing of new channel creation or deprecation
As necessary, assist the video review process between Compliance teams and YouTube channel owners
Execute the strategy and stakeholder management for new channel creation or deprecation
Coordinate with necessary stakeholders the solutioning of any video governance and potential transfer of videos across channels
Coordinate the migration of channels between Disney O&O Content Managers
Manage governance workflows between core stakeholders (Legal, YouTube channel owners) across the company to ensure compliance

Skills

Key technologies and capabilities for this role

YouTube Channel ManagementStakeholder ManagementGovernance WorkflowsComplianceLegal CoordinationProgram AdministrationReportingStrategy ExecutionContent ManagementMetadata ManagementCommunication

Questions & Answers

Common questions about this position

What is the salary range for this position?

The hiring range for this position in California is $139,200 to $170,000 per year.

Is this a remote role or does it require working in an office?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need 5+ years of business management experience (Digital/Data background preferred), 3+ years of Entertainment experience preferred, quantitative analytic skills, and a Bachelor’s Degree or equivalent work experience. Deep experience in YouTube channel management, key performance metrics, strategic thinking, relationship management, and performance analytics is ideal.

What is the work environment like at The Walt Disney Company for this role?

The role involves working effectively in a fast-paced, dynamic environment with a proactive and positive attitude.

What makes a strong candidate for the Manager, Brand Integration & Governance role?

A strong candidate has 5+ years of business management experience preferably in Digital/Data, 3+ years in Entertainment, quantitative analytic skills, deep YouTube channel management knowledge, strategic thinking, relationship management, and the ability to thrive in a fast-paced environment.