Machine Learning Engineer, Ad platform at NewsBreak

Mountain View, California, United States

NewsBreak Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising, TechnologyIndustries

Requirements

  • Bachelor’s degree or higher in Computer Science or a related field
  • Minimum of 5 years’ experience in development, with in-depth knowledge of machine learning technologies (Recommendation System/Advertising Algorithm/NLP/CV)
  • At least 3 years specifically dedicated to working on advertising systems
  • Proven experience in optimizing ad performance by using mature models and new technologies
  • A strong passion for emerging technologies and a proven track record in analytical and problem-solving skills
  • Excellent communication, teamwork, and project management skills are highly valued
  • Resilience and determination to elevate our business to new heights

Responsibilities

  • Mine and analyze vast amounts of data on NewsBreak to guide and optimize product strategies for the in-house advertising platform
  • Enhance the relevance, user experience, and delivery effectiveness of online ads through technical means to maximize monetization of traffic
  • Research issues related to retrieving, ranking, and optimization in digital advertising and design solutions to solve them in practice
  • Design and optimize various models within the ad system, including but not limited to CTR and CVR models, to better serve advertisers’ performance goals

Skills

Machine Learning
Recommendation Systems
Advertising Algorithms
NLP
Computer Vision
CTR Models
CVR Models
Data Mining
Data Analysis

NewsBreak

Digital news aggregation and distribution platform

About NewsBreak

NewsBreak is a digital platform that provides a variety of news articles and stories to its users. It aggregates news from multiple sources, including independent contributors, and presents it in a user-friendly format. The platform covers a wide range of topics, including local news, global events, lifestyle, and entertainment, which helps it appeal to a diverse audience. Unlike traditional news outlets, NewsBreak focuses on content aggregation and distribution, allowing it to quickly adapt to the interests of its users. The company primarily generates revenue through advertising, leveraging its large user base to attract advertisers, and may also partner with news providers and content creators to enhance its offerings. The goal of NewsBreak is to deliver a comprehensive news experience that keeps users informed about various topics while maintaining a broad reach in the competitive news and media industry.

Mountain View, CaliforniaHeadquarters
2015Year Founded
$136MTotal Funding
SERIES_CCompany Stage
Consumer Goods, EntertainmentIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Paid Holidays
Paid Parental Leave
Health Savings Account/Flexible Spending Account
Commuter Benefits
Team Activity Budget

Risks

Emerging local news platforms using AI could threaten NewsBreak's market share.
Rise of misinformation poses a risk to NewsBreak's reputation and user trust.
Increasing use of ad-blockers may reduce effectiveness of NewsBreak's advertising revenue.

Differentiation

NewsBreak focuses on hyper-local content, enhancing user engagement and retention.
The platform's Contributor Network provides local news coverage in underrepresented communities.
NewsBreak is the first app IAB Tech Lab Open Measurement certified using Prebid integration.

Upsides

Expansion into video advertising aligns with rising video content consumption trends.
AI-driven content personalization can enhance user experience and engagement.
Mobile-first strategy optimization is crucial as mobile traffic dominates global website visits.

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