Lead Designer, Apparel Graphics Express Lane Korea APLA at Nike

Seoul, South Korea, South Korea

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Apparel, Sportswear, FashionIndustries

Requirements

Open to work in Seoul, Korea
6+ years of professional design experience in sportswear, apparel, or streetwear
Bachelor’s degree in Graphic Design, Illustration, Fashion, Textile, Apparel Design, or related field (or suitable combination of education, experience, and training)
Proficiency in Adobe Illustrator, Photoshop, Miro; 3D/AI rendering software a plus
Experience mentoring junior designers and leading complex projects
Advanced expertise in apparel graphic design
Deep understanding of Korean and Japanese consumer trends
Ability to thrive in fast-paced, multicultural environments
Embodiment of Nike’s values: authenticity, accountability, collaboration, and courage
Strategic thinking, agility, and collaborative spirit

Responsibilities

Lead the seasonal graphic strategy for APLA apparel, crafting innovative palettes, prints, trims, and applications that connect with the APLA consumer
Create product expressions aligned with global creative direction, seasonal concepts, gender strategies, and geo assortments
Drive graphic strategy using consumer insights and market trends
Collaborate with Product Management and Development to build assortments and refine prototypes
Present design concepts and storytelling to internal and external stakeholders
Manage deliverables, timelines, and feasibility reviews
Demonstrate trend mining and deep consumer connection
Mentor junior designers and contribute to Seoul studio’s creative culture
Partner across functions to build trend-driven assortments, communicate design intent, and refine execution
Stay deeply connected to Seoul and Tokyo design trends

Skills

Adobe Illustrator

Adobe Photoshop

Miro

3D Rendering

AI Rendering

Apparel Graphic Design

Prints

Trims

Color Palette

Graphic Strategy

Mentoring

Trend Analysis

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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