Healthcare Events Marketing Manager
Hippocratic AISalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Biotechnology, Cancer DetectionIndustries
Requirements
- Bachelor’s degree required; advanced degree preferred (MBA/MPH)
- 8+ years total experience with 3+ in HCP/clinical marketing in diagnostics, biotech, or medtech
- Primary Care and/or Oncology experience is a plus
- Knowledge of lab-based diagnostic testing and lab-developed tests is a plus
- Experience developing content and messaging for a clinical audience, including agency and creative talent management to execute
- Proven ability to collaborate and work cross-functionally to drive results in a matrixed, fast-paced environment
- Demonstrated track record of getting things done and growing responsibility over time
- Ability to effectively manage multiple competing priorities
- Strong interpersonal, organizational, analytical, communication and presentation skills
- Excellent communication skills, presentation skills and the ability to build relationships quickly and credibly to work effectively with cross-functional teams
- Proficiency with content management, CRM systems (e.g., Veeva PromoMats, Salesforce) and analytics tools (e.g., Tableau)
- Willing and able to travel as needed
- Hybrid role requiring onsite presence 2 days a week in Menlo Park, CA
Responsibilities
- Build and execute integrated HCP marketing programs and omni-channel campaigns rooted in clinical evidence and competitive insights
- Drive high-impact promotional programs and field enablement that accelerate HCP adoption of Galleri. Track utilization and effectiveness
- Partner with Sales Training to launch new messaging and marketing materials to the sales team
- Develop testimonials and case studies
- Leverage relevant clinical data for multi-cancer early detection and competitive insights to develop impactful marketing programs
- Manage creative development with internal and/or external agencies; own MLR submissions, approvals, and compliant usage; maintain version control and content library
- Drive measurement and optimization of marketing programs; share insights for continual improvement
Skills
Healthcare Provider Marketing
HCP Marketing
Omni-channel Campaigns
Marketing Strategy
Clinical Evidence
Competitive Insights
Promotional Programs
Field Enablement
Sales Training
Medical Affairs
Galleri Test
GRAIL
Develops blood tests for early cancer detection
About GRAIL
GRAIL focuses on improving cancer detection through advanced blood tests that identify cancer at its earliest stages, enhancing treatment success rates. The company utilizes high-intensity sequencing to analyze tumor genome data, employing algorithms and deep learning to extract actionable information for early cancer detection. GRAIL differentiates itself from competitors by its commitment to large-scale clinical studies that validate the effectiveness of its tests. The primary goal is to reduce global cancer mortality by enabling early diagnosis, making the disease more treatable.
Menlo Park, CaliforniaHeadquarters
2016Year Founded
$1,765.5MTotal Funding
ACQUISITIONCompany Stage
Biotechnology, HealthcareIndustries
1,001-5,000Employees
