Creative Director - Brand Video Content
BinanceSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Sports Media, Digital MediaIndustries
Requirements
- 10+ years of experience producing video for online platforms, including highlights and social video
- A track record when it comes to launching and sustaining successful video templates
- Expert knowledge of a wide range of video formats and distribution channels
- Has a finger on the pulse of industry trends and can see ahead 12-18 months
- Deep and intimate understanding of how online video algorithms work, with an exceptional ability to crack these
Responsibilities
- Help build and launch our highlights properties, developing new, unique formats that utilize league highlights rights while incorporating analysis from our journalists
- Work closely with the leadership of the Series and Specials team to align on company priorities and video excellence
- Responsible for scaling our team in order to help make a more video-forward newsroom. Manage the video groups in Creative Development, including our UK operation, reporter video, original social video and the highlights team
- Partner with leadership to set ambitious goals and manage the team effectively toward those goals, with wide latitude in how goals are accomplished
- Collaborate closely with our newsroom to create video formats and templates that highlight our journalism and connect our journalists with subscribers
- Work closely with the commercial team to create formats and audience growth that will help drive commercial revenue
- Partner with vertical leads across the newsroom to align with and complement our editorial strategy, both amplifying the journalism and finding new audiences for the storytelling
- Serve as the connective tissue between video production and the heads of all other departments within the company to ensure that the video team’s output is appropriately supported, promoted, and monetized
- Develop meaningful relationships with leaders throughout The Athletic
- Provide input into the organization of the production team to ensure the team is set up to achieve its ambitious growth targets while staying within budget
Skills
Video Production
League Highlights
Social Video
YouTube
Digital Video Strategy
Team Leadership
Editorial Strategy
Audience Growth
Journalistic Standards
Remote Team Management
The Athletic Media Company
Digital sports news and analysis platform
About The Athletic Media Company
The Athletic provides detailed sports news, stories, scores, schedules, and podcasts for sports enthusiasts. It focuses on delivering in-depth coverage from experienced writers, ensuring fans receive breaking news and insightful analysis about their favorite teams and leagues, including major sports like the NFL, NBA, MLB, NHL, and international events like Formula One and soccer. The Athletic operates on a subscription-based model, where users pay for premium content that is not available for free, allowing the company to invest in high-quality journalism. This approach sets The Athletic apart from competitors who often rely on advertising. The goal of The Athletic is to serve dedicated sports fans by offering comprehensive and exclusive coverage that goes beyond basic scores and headlines.
San Francisco, CaliforniaHeadquarters
2016Year Founded
$135.7MTotal Funding
ACQUISITIONCompany Stage
Consumer Software, EntertainmentIndustries
501-1,000Employees