Crypto.com

Growth Creative Copywriter

Ho Chi Minh City, Ho Chi Minh City, Vietnam

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Crypto & Web3, Fintech, Financial ServicesIndustries

Requirements

Candidates should possess 6+ years of fin-tech/blockchain content writing experience, exceptional ability to craft impactful writing, and proven experience as a Senior Copywriter with a strong portfolio showcasing work in the crypto industry, product descriptions, CRM content, and advertising campaigns. They should also have an in-depth understanding of the crypto landscape, including knowledge of cryptocurrencies, blockchain technology, industry trends, and the target audience's interests and preferences, along with proficiency in writing for different channels and formats, such as social media, websites, emails, and push notifications.

Responsibilities

The Growth Creative Copywriter will create innovative and compelling content for digital platforms, including social media, websites, video, email, and in-app content, and understand content writing for various ad channels. They will work closely with the Growth team, including Acquisition, CRM, and Data Analytic teams, to create effective copywriting solutions, conduct research and conceptualize ideas, and create personalized, segmented messaging for different customer groups to boost engagement and conversions. The role also involves writing content in various formats, setting the tone and driving creativity, staying up-to-date with trending topics, gathering input, ensuring consistency and quality, taking ownership of projects, managing multiple projects simultaneously, utilizing AI tools, and collaborating with cross-functional teams.

Skills

Fin-tech
Blockchain
Content Writing
Copywriting
Social Media
Email
SEO
AI tools
Digital Marketing
Communication
Project Management

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Key Metrics

Central and Western District, Hong KongHeadquarters
2016Year Founded
$24.3MTotal Funding
SERIES_ACompany Stage
Fintech, Crypto & Web3Industries
5,001-10,000Employees

Benefits

Competitive compensation package.
Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you
International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.
Integration of traditional financial instruments may expose new regulatory risks.
Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.
The company integrates traditional finance with crypto through strategic acquisitions.
Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.
Growing interest in crypto-based loyalty programs enhances Visa card offerings.
Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

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