E-Commerce Marketing Analytics Intern at Dollar Tree

Chesapeake, Virginia, United States

Dollar Tree Logo
Not SpecifiedCompensation
InternshipExperience Level
InternshipJob Type
UnknownVisa
Retail, E-CommerceIndustries

Requirements

  • Junior or Senior, currently pursuing a degree in Marketing Analytics, Finance, or a related quantitative field
  • Strong analytics background, with proven experience in data analysis and reporting
  • Experience with, or strong desire to learn, Google Analytics
  • Proficiency in the use of reporting visualization tools and the creation of dashboards
  • Expert-level proficiency in Microsoft Excel (e.g., pivot tables, advanced formulas)
  • Excellent written and verbal communication skills, with the ability to present complex data clearly
  • A proactive approach to problem-solving and a strong willingness to learn
  • Ability to work independently and as part of a team

Responsibilities

  • Support the Digital Marketing Team's strategic growth and performance measurement
  • Apply strong analytical skills to real-world marketing and business challenges, specifically focusing on B2B E-Commerce strategy and digital campaign success
  • Prepare and deliver a presentation at the end of the program centered on learnings and a real-world challenge/opportunity solved

Skills

marketing analytics
problem-solving
analytical skills
written communication
digital marketing
e-commerce
B2B
data analysis
performance measurement

Dollar Tree

Value retailer offering low-cost everyday items

About Dollar Tree

Dollar Tree operates over 8,000 stores and 25 distribution centers, providing a variety of products such as party supplies, home décor, health and beauty items, seasonal goods, and food at low prices. The company sources its merchandise globally, allowing it to offer high-value items that appeal to customers looking for affordable everyday and holiday essentials. Unlike many retailers, Dollar Tree maintains a strict pricing model where most items are priced at one dollar, which helps attract a diverse customer base. The company's goal is to adapt to market changes while ensuring customer satisfaction through a dedicated workforce and creative strategies.

Chesapeake, VirginiaHeadquarters
1986Year Founded
IPOCompany Stage
Consumer GoodsIndustries
10,001+Employees

Risks

Increased competition from Dollarama could impact Dollar Tree's market share.
The multi-price strategy might alienate traditional Dollar Tree customers.
Economic pressures could reduce demand for non-essential product lines.

Differentiation

Dollar Tree offers a wide range of products at extreme value prices.
The company sources merchandise globally to provide high-value items at low costs.
Dollar Tree operates over 8,000 stores across the U.S. and Canada.

Upsides

Expansion of private label brands can increase profit margins and customer loyalty.
Enhancing e-commerce capabilities can capture a larger share of the online retail market.
Partnerships with local suppliers can reduce supply chain disruptions.

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