Director, User Research

Position Overview

Webflow is seeking a Director, User Research to define and lead the vision, strategy, and roadmap for the User Research function. This role involves anticipating strategic and scaling challenges through long-term planning and strong execution, owning and driving research objectives in alignment with company goals, and leading high-impact initiatives to uncover user needs and inform product strategy. The Director will also build and mentor a high-performing team of researchers, foster growth and psychological safety, and lead rigorous, mixed-method research to deliver actionable insights.

Employment Details

• Employment Type: Full-time, Permanent, Exempt
• Location Type: Remote-first
• Eligible Locations: United States; British Columbia (BC) & Ontario (ON), Canada

Compensation & Benefits

• Salary:
  • United States (USD):
    • Zone A: $245,700 - $356,400
    • Zone B: $221,400 - $321,300
    • Zone C: $189,900 - $275,900
  • Canada (CAD): $245,700 - $356,400
  • Note: Compensation is tailored to geographic markets and determined by location, experience, qualifications, and skills. Please confirm your specific zone with your recruiter. More information on geographic pay zones is available on the Webflow Careers page.
• Bonus Program: Eligible to participate in Webflow's company-wide bonus program, with target amounts varying by career level and based on company performance.

Responsibilities

• Define and lead the vision, strategy, and roadmap for the User Research function.
• Anticipate strategic and scaling challenges through long-term planning and strong execution.
• Own and drive research objectives in alignment with company goals.
• Lead high-impact initiatives that uncover user needs and inform the product roadmap and strategy.
• Build and mentor a high-performing team of researchers, fostering growth, psychological safety, and connection.
• Improve processes and scale the team through thoughtful hiring.
• Lead rigorous, mixed-method research that delivers actionable, easy-to-understand insights.
• Drive alignment across Product, Design, and business stakeholders.
• Integrate qualitative and quantitative insights in collaboration with the Data & Insights team, crafting clear narratives that inform strategy and decision-making.
• Stay at the forefront of AI, content, and web development trends.
• Champion the responsible use of emerging methodologies, including AI, to enhance research workflows and insight generation.
• Establish scalable, ethical, and efficient research operations, introducing frameworks and best practices.
• Identify and explore new markets and unmet user needs through proactive, strategic research.
• Partner cross-functionally with leaders across Product, Design, Engineering, Marketing, Data, and more to embed research throughout the product lifecycle, shape company priorities, and foster a culture of customer obsession and curiosity.
• Support the identification of personal interests and development opportunities to incorporate into the role.

About You

• 10+ years of experience in user research or related fields.
• 3–5 years in leadership roles with a track record of scaling teams and delivering measurable business impact.
• Demonstrated impact on complex, technical products through an extensive research portfolio and influence on high-stakes decisions.
• Hands-on experience with a wide range of methodologies and a strong understanding of when to apply qualitative, quantitative, or mixed methods.
• Ability to navigate ambiguity and fast-paced environments, influencing stakeholders across various departments.
• Proficiency in operating at both strategic and tactical levels.
• Clear and effective communication skills.

Reporting Structure

• Reporting to the Vice President of Data & Insights.