Director, Oncology Key Account & Regional Marketing

Position Summary

Natera is seeking a highly strategic Director of Oncology Key Account & Regional Marketing to develop and drive key account and regional marketing initiatives for our cutting-edge MRD test, Signatera, and broader oncology portfolio. Reporting to the Vice President of Oncology Marketing & Strategy, this role will be pivotal in building and executing marketing strategies that advance Natera’s oncology solutions within independent oncology networks, group purchasing organizations (GPOs), management service organizations (MSOs), and integrated delivery networks (IDNs).

This position will lead a team of Regional Marketing Managers to drive regional marketing execution and engagement with healthcare providers, enhancing Natera’s visibility and market penetration. You will collaborate extensively with cross-functional teams, including marketing, sales, product, and medical teams, to ensure the seamless integration of Natera’s oncology offerings.

Primary Responsibilities

• Strategic Development: Define Natera’s core value propositions for oncology-related key account partnerships, working closely with leaders in sales, product, medical, and marketing.
• Account-Based Marketing: Develop and implement tailored marketing plans that align Natera’s oncology products and partnership solutions with the specific needs and goals of national and regional oncology care networks.
• Performance Assessment: Monitor product performance in key organizations, identifying growth opportunities and addressing gaps to meet objectives.
• Leadership & Team Management: Lead, hire, and train a team of four Regional Marketing Managers responsible for regional sponsorships, speaker programs, and generating provider insights.
• Marketing Collateral Management: Develop engaging materials for c-suite and senior leadership within key accounts, enhancing partnership opportunities.
• Stakeholder Presentation: Present marketing strategies, progress, and outcomes to Natera’s executive leadership.

Qualifications

Education

• Bachelor’s degree in Life Sciences required; MBA or Ph.D. preferred.

Experience

• Minimum of 10+ years in product marketing, field sales, or market analytics within medical diagnostics, biotech, pharmaceutical, or related industries.
• Background in oncology and/or genomics strongly preferred; experience with oncology GPO liaison highly desirable.

Knowledge, Skills, and Abilities

• Strategic Agility: Demonstrated ability to think strategically and maintain an enterprise perspective with strong executive presence.
• Collaboration: Skilled at partnering effectively across diverse internal and external teams.
• Customer-Centric Focus: A deep commitment to understanding and responding to customer needs.
• Complex Communication: Ability to communicate complex concepts simply, especially those related to biomarkers and various oncology indications.

Anticipated Travel

• 30% (advisory boards, congresses, sales/marketing meetings, customer meetings)

Compensation

• San Carlos, CA: $180,000 - $240,000 USD
• Remote USA: $168,200 - $220,200 USD

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

Our Opportunity

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.