Digital Marketing Manager at Alexandra Lozano Immigration Law PLLC

Commerce, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Legal Services, Immigration Law, Digital MarketingIndustries

Requirements

3 to 5 years of experience in digital marketing or social media, with at least 2 years marketing to the U.S. Hispanic audience. Experience at a Legal firm is a plus but not required
Bilingual in Spanish and English
Deep understanding of TikTok, Facebook, Instagram, and short-form content trends
Experience with all Social Media Platform Dashboards: Meta Studio, TikTok Studio, etc
Experience in content creation for Paid Media across digital and social media platforms
Skilled in video editing and creative storytelling, with experience in CapCut, Adobe Suite, or similar tools
Strong knowledge of AI and how to apply to marketing campaigns
Strong writing skills with the ability to craft sharp, engaging, and brand-aligned copy
Experienced in developing creative briefs, providing direction, and executing end-to-end content
Excellent organizational skills, ability to manage multiple projects, and thrive in a fast-paced, collaborative environment
Confident interpreting analytics and using insights to guide strategy and improve performance
Experience working with Salesforce, Sprout, Hootsuite, and more to manage campaigns and track performance
A digital mindset with creative instincts, and in-depth knowledge of connecting with clients on social media and other digital platforms
Understanding of the U.S. Hispanic audience, specifically Mexican culture, to authentically craft marketing tactics

Responsibilities

Oversee the execution of the brand’s digital media strategy across Facebook, Instagram, TikTok, and emerging platforms to drive engagement, growth, and awareness
Lead the creation of social content including short-form videos, behind-the-scenes moments, and campaign storytelling for both organic and paid media placements
Possess experience with mobile content capture and editing to step in to develop short-form videos at live events and quick-turn moments
Write and edit compelling, brand-right copy for captions, video text, emails, and storytelling across all platforms
Provide creative direction giving clear briefs and feedback to our internal team of designers and editors
Manage the social calendar and collaborate with our community management team to optimize consumer experience
Work cross-functionally with influencer, PR, and performance marketing team to align content with promotions and key brand initiatives
Identify cultural moments and trends that ladder up to the brand narrative and resonate with our audience
Track, analyze, and report on KPIs including engagement, reach, growth, and content performance to inform ongoing strategy

Skills

Key technologies and capabilities for this role

FacebookInstagramTikTokYouTubeSocial Media StrategyContent CreationVideo EditingCopywritingSocial Calendar ManagementCreative DirectionPaid MediaOrganic MediaInfluencer MarketingCRM

Questions & Answers

Common questions about this position

What experience is required for the Digital Marketing Manager role?

Candidates need 3 to 5 years of experience in digital marketing or social media, with at least 2 years marketing to the U.S. Hispanic audience; bilingual Spanish and English is required; deep understanding of TikTok, Facebook, Instagram, and short-form content trends; experience with social media platform dashboards like Meta Studio and TikTok Studio; and skills in video editing and content creation for paid media.

Is bilingual proficiency required for this position?

Yes, bilingual proficiency in Spanish and English is required to work with U.S. and Latin American team members and partners.

What is the salary for the Digital Marketing Manager position?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for this Digital Marketing Manager role?

A strong candidate will have experience marketing to the U.S. Hispanic audience, bilingual Spanish/English skills, expertise in short-form video trends on TikTok and Instagram, proficiency with platform dashboards, and hands-on video editing and paid media content creation abilities.

Alexandra Lozano Immigration Law PLLC

Legal services for immigration assistance

About Alexandra Lozano Immigration Law PLLC

Alexandra Lozano Immigration Law PLLC specializes in assisting immigrants by providing crucial services such as obtaining protection, work permits, and legal documentation. They are dedicated to helping keep families together and support victims of crimes through specific legal strategies like the Violence Against Women Act (VAWA), and Visas T and U. Working at this firm not only offers the opportunity to engage in meaningful and impactful legal work but also to be part of a team that is committed to making a significant difference in the lives of vulnerable communities. The firm's specialized focus on immigration law provides a unique environment for professional growth in a field that is both challenging and rewarding.

6720 Fort Dent Way Suite 230, Tukwila, WA 98188, USAHeadquarters

2014Year Founded

VENTURE_UNKNOWNCompany Stage

Social ImpactIndustries

201-500Employees