Customer Marketing Manager / Trade Marketing Manager - Oral Category at Halborn

Karachi, Sindh, Pakistan

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer HealthcareIndustries

Requirements

Bachelor degree with a preference for a Masters degree in management (Business Administration, Marketing and Communications, or equivalent)
Minimum 4-5 years’ experience in a reputed Company in Sales, Trade Marketing or Brand Management
Effective communication skills and command of the English language
Good Presentation skills
Good knowledge of trade marketing and brand plans
Good grasp of distribution and logistics management
Management of budgets and understanding of financial and legal regulations
Hands on exposure to dealing with Trade Channels
Management of agencies and suppliers
Deep understanding of the Pharmacy channel

Responsibilities

Trade channel strategy design and execution in line with company growth objectives
Channel wise Distribution optimization
Driving superior in store visibility with best in class trade tools deployment to ensure shopper engagement and call to action
Gross to Net/Trade investment budget management on monthly, quarterly and annual basis. End to end ownership and accountability of trade spends
Strong cross functional collaboration with stakeholders in Marketing, finance, sales and supply chain
Promo Line investment management of A&P, ensuring tracking, forecasting and execution
Supporting key pillars of trade investments and active mix management in NRM work stream
Supporting D Commerce team to drive winning offline and online shelf presence
Management monitoring and self audit of relevant ComEx SOPs ensuring all actions are inline with provided guidelines
Extensive Market visit to get channel insights and understanding Shopper trends
Ensure implementation of Planograms (Activity Grid) as per brand strategy and prepare usage of merchandising guide by the sales team
Plan all elements of promotions including order placement, forecasting, briefing to the local implementation team in coordination with Sales Team
Pre and Post analysis for activities; Carryout timely evaluation of consumer promotions and carry forward key learning’s for promotion quantities
Work closely with Sales Head to identify opportunities for penetration into existing channels and distribution into new channels
Part of Joint Business Planning for all key accounts and for budget allocation; In coordination with Marketing & Sales, effectively deploy the budgets for Annual Shelf Rentals, Periodic Displays, Multibuys and R & A
Prepare Trade Promotion calendars on a quarterly basis and circulate to all stakeholders
Coordinate with Area Team for Best Practices sharing and presenting Pakistan Pharmacy channel

Skills

Trade Marketing

Category Management

Channel Strategy

Budget Management

Distribution Optimization

In-Store Visibility

Promo Management

Cross-Functional Collaboration

Sales Optimization

Margin Management

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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