CRM Manager (CAN)

The CRM Manager will be responsible for shaping the development, implementation, and optimization of user email engagement campaigns, including onboarding, cross-sell, browse abandonment, and promotional journeys. They will build operational plans to welcome new users and deepen relationships with existing ones, using data-driven insights to generate revenue. This role involves leading the day-to-day management and long-term operational strategy of the CRM platform, designing, building, and launching automated email, SMS, and push notification campaigns. The manager will serve as a primary user of the CRM and marketing technology stack, guide technical implementation of new campaigns and features, and measure success by monitoring campaign performance, analyzing key metrics, and sharing insights for optimization. They will also translate business goals into actionable CRM marketing strategies, build customer journeys and segmentation strategies, leverage insights to optimize and scale CRM efforts, build and document best practices for CRM operations, ensure compliance with data privacy regulations, and partner with various teams to maximize business impact.