Head of Lifestyle Partnerships
SubstackFull Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Key technologies and capabilities for this role
Common questions about this position
Candidates need 6–8+ years managing influencer campaigns for gaming or entertainment, a proven track record leading large-scale multi-region creator activations, experience with both paid and organic influencer programs, and established relationships to influencer and agency ecosystems in EU and NA.
The role involves developing and owning the global creator activation strategy, delivering creative concepts for campaigns, selecting and managing creator partnerships, setting campaign KPIs and tracking performance, and acting as a bridge between creative production, social, and comms teams.
They seek candidates with a bold, experimental mindset, a mix of strategic and hands-on execution, and strong skills as a mentor and motivator for junior team members.
Tencent fosters an inclusive environment where diverse voices fuel innovation, every employee feels supported and inspired to achieve individual and common goals, and they emphasize community, inclusivity, connection, and accessibility.
A strong candidate will have the must-have experience in managing large-scale influencer campaigns, established relationships in EU and NA ecosystems, and personal attributes like a bold experimental mindset and mentoring skills.
Internet platform for social, gaming, fintech
Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.