Creator Activation Lead at Tencent

Warsaw, Woj. Mazowieckie, Poland

Tencent Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Gaming, EntertainmentIndustries

Requirements

  • 6–8+ years managing influencer campaigns for gaming or entertainment
  • Proven track record leading large-scale, multi-region creator activations
  • Experience with both paid and organic influencer programs
  • Established relationships to influencer and agency ecosystems in EU and NA
  • Bold, experimental mindset
  • Mix of strategic and hands-on execution
  • Strong mentor and motivator for junior team members

Responsibilities

  • Develop and own the global creator activation strategy, optimizing for organic discoverability and platform algorithms
  • Deliver creative concepts that break through the noise and stay ahead of trends across paid and organic campaigns
  • Select and manage creator partnerships across tiers and regions, including top AAA influencers
  • Set campaign KPIs, track performance, and feed learnings into GTM strategy
  • Act as bridge between creative production, social, and comms teams

Skills

Key technologies and capabilities for this role

influencer campaignscreator strategygaming marketingpaid campaignsorganic campaignscreator partnershipscampaign KPIsperformance trackingGTM strategymulti-region activations

Questions & Answers

Common questions about this position

What experience is required for the Creator Activation Lead role?

Candidates need 6–8+ years managing influencer campaigns for gaming or entertainment, a proven track record leading large-scale multi-region creator activations, experience with both paid and organic influencer programs, and established relationships to influencer and agency ecosystems in EU and NA.

What are the key responsibilities of this position?

The role involves developing and owning the global creator activation strategy, delivering creative concepts for campaigns, selecting and managing creator partnerships, setting campaign KPIs and tracking performance, and acting as a bridge between creative production, social, and comms teams.

What personal attributes are they looking for in candidates?

They seek candidates with a bold, experimental mindset, a mix of strategic and hands-on execution, and strong skills as a mentor and motivator for junior team members.

What is the company culture like at Tencent for this role?

Tencent fosters an inclusive environment where diverse voices fuel innovation, every employee feels supported and inspired to achieve individual and common goals, and they emphasize community, inclusivity, connection, and accessibility.

What makes a strong candidate for this Creator Activation Lead position?

A strong candidate will have the must-have experience in managing large-scale influencer campaigns, established relationships in EU and NA ecosystems, and personal attributes like a bold experimental mindset and mentoring skills.

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters
1998Year Founded
$31.5MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries
10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.
Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.
Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.
Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.
Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.
The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.
Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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