Copywriting Manager (Advertising Agency)

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Marketing and Advertising, SoftwareIndustries

Requirements

Candidates must possess an Associate's degree in a related field or equivalent work experience, with a Bachelor's or Master's degree being a plus. A minimum of 8 years of experience as a copywriter or lead in an advertising agency, including 3 years in automotive advertising and 5 years leading a copy team, is required. Proficiency in Mac OS, Microsoft Office Suite, and a strong understanding of multichannel copy strategies and brand voice management are essential. Excellent leadership, team building, communication, organizational skills, attention to detail, and the ability to manage multiple projects with tight deadlines are also necessary.

Responsibilities

The Copy Manager will lead and direct the Copy team to ensure timely and accurate completion of deliverables while staying within budget and meeting quality standards. This role involves understanding client brand voices and advertising needs to execute successful marketing campaigns, and writing clear advertising copy across various platforms. The manager will also develop and maintain training documentation, contribute to the overall creative team vision, collaborate with other creatives on campaigns, provide monthly updates to upper management, manage team PTO, and ensure timely submission of invoices and expenses.

Skills

Copywriting

Advertising

Marketing Campaigns

Brand Voice

Team Leadership

Training

Budget Management

Client Relations

Cross-functional Communication

Affinitiv

Data-driven solutions for automotive customer engagement

About Affinitiv

Affinitiv offers integrated, data-driven solutions for the automotive industry, focusing on enhancing the customer lifecycle from initial engagement to long-term loyalty. They work closely with clients like OEMs, dealerships, and service centers to create personalized strategies that improve customer engagement and retention. Their tools help automotive businesses maximize sales conversions and track marketing metrics, generating revenue through subscription fees and consulting services. The goal is to enable clients to stay connected with customers and drive growth through improved experiences.

Chicago, IllinoisHeadquarters

2016Year Founded

GROWTH_EQUITY_VCCompany Stage

Automotive & Transportation, Enterprise SoftwareIndustries

201-500Employees

Benefits

Work from Here - Our work from here policy allows for remote working and gives team members a choice to collaborate in person as leaders can hold meetings on campus.

Medical, Dental, & Vision Insurance - Health benefits at Affinitiv begin your first day of employment. There is no waiting period. Optional insurance for your furry family members available.

Generous PTO, 9 paid holidays, 8 hours of VTO - Affinitiv offers annual PTO, plus 9 paid holidays, and 8 hours of Volunteer Time Off (VTO).

Professional Development - We believe in growing our organization through our people. Highlights of our growing professional development program include a leadership development training series open to all employees and a true feedback culture.

Flexible Spending Accounts - Company matching HSA plan as well as flexible spending on dependent care. For selected plans Affinitiv provides an annual HSA match of $500 for individuals and $1000 for family plans.

401(k) - Work hard, play hard, plan hard. Affinitiv matches 50% up to 6%. There is no waiting period to get started.

Risks

Increased competition from companies like Dealer-Pay and Dealertrack in payment solutions.

New executive appointments may disrupt existing client relationships or internal processes.

Adapting marketing strategies for emerging EV demographics may pose challenges.

Differentiation

Affinitiv offers end-to-end solutions for the entire automotive customer lifecycle.

The company provides data-driven, integrated solutions tailored specifically for the automotive industry.

Affinitiv's Tech Video enhances transparency in service interactions with high-definition video technology.

Upsides

Appointment of Andy Byrne as CRO signals strategic focus on revenue growth.

Recognition with 2023 AWA 'Rising Star' Award highlights innovation in video technology.

Growing EV market offers opportunities for targeted marketing strategies.

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