Senior Content Strategist
Phantom- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor’s degree in Marketing, Communications, Journalism, or a related field, with an advanced degree preferred, and solid experience in content and organic marketing. Proven experience in content marketing and SEO is required, along with strong analytical skills and exceptional writing and editing abilities. Experience with content management systems, SEO tools, and analytics platforms is also necessary, as well as experience in the Crypto industry.
The Content Specialist will develop and implement a comprehensive content marketing strategy, lead SEO efforts, manage content production across various formats, oversee the editorial calendar, analyze content marketing data, own the content for Xapo Bank’s website, collaborate with cross-functional teams, lead and expand the content marketing team, foster relationships with influencers, and stay current with industry trends. They will ensure all content is on-brand, consistent in style, quality, and tone of voice, and optimized for search and user experience.
Digital banking platform for cryptocurrency management
Xapo provides digital banking services that focus on managing and storing money using Bitcoin and other cryptocurrencies. The platform allows users to buy Bitcoin, store it securely in ultra-secure Vaults, and manage their funds easily through a user-friendly app. Xapo is designed for both individuals and businesses, offering a fast and secure way to send and receive money globally, making it particularly useful for cross-border transactions. Unlike traditional banks, Xapo emphasizes high-security measures and accessibility, catering to users in both developed and developing countries. The company's goal is to democratize money and empower people by breaking down financial barriers and creating new opportunities for everyone.