Content Specialist (Remote - Work from Anywhere)

Position Overview

• Location Type: Remote (Work from anywhere)
• Job Type: Full-time
• Salary: Not specified

Xapo Bank is a fully distributed team of over 140 Xapiens working remotely from 40+ countries. The bank's mission is to create a world that enjoys economic freedom and wealth protection, regardless of location. This role is 100% remote.

Requirements

• Solid experience in a similar role spanning content and organic marketing.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field. Advanced degree preferred.
• Proven experience in content marketing and SEO, with a strong track record of enhancing organic search and engagement.
• Video content creation, video production, and editing skills would be highly beneficial.
• Strong analytical skills with an ability to interpret data to make informed content decisions.
• Exceptional writing and editing skills, with a keen understanding of what resonates with target audiences.
• Experience with content management systems, SEO tools (e.g., SEMrush, Ahrefs), and analytics platforms (e.g., GA4, Search Console).
• Experience having worked in the Crypto industry.
• A dedicated workspace.
• A reliable internet connection with the fastest speed possible in your area.
• Devices and other essential equipment that meet minimal technical specifications.
• Alignment with Our Values and the Xapo Values-Driven Leadership principles.

Responsibilities

• Develop and implement a comprehensive content marketing strategy that aligns with the company’s growth objectives and brand positioning.
• Lead SEO efforts to increase visibility and organic search rankings, collaborating closely with web developers.
• Manage content production across various formats including blogs, white papers, video, and social media, ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience.
• Oversee the editorial calendar and ensure content is scheduled, produced, and published in a timely manner.
• Analyze content marketing data and SEO performance to continually refine strategies and tactics, maximizing effectiveness and ROI.
• Own the content and design for Xapo Bank's website.
• Collaborate with cross-functional teams, including product, PR, and digital marketing, to create synergies and leverage content across all channels.
• Lead and expand the content marketing team, nurturing talent and developing skills to meet evolving market and organizational demands.
• Foster relationships with key influencers, thought leaders, and external partners to amplify outreach and content distribution efforts.
• Stay current with industry trends and competitor strategies to ensure that our content is ahead of the curve.

Company Information

Xapo Bank is a fully distributed team of over 140 Xapiens working remotely from 40+ countries. The bank's mission is to create a world that enjoys economic freedom and wealth protection, regardless of location. Risk management is the responsibility of every Xapien. Although headquartered in Gibraltar, this is a full-time, 100% remote position.

Why work for Xapo?

• IMPACT GLOBALLY, WORK REMOTELY.
• Shape the Future: Improve lives through cutting-edge technology, work 100% remotely from anywhere in the world.
• Great work-life balance: Build amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge.
• Expect Excellence: Collaborate, learn, and grow with a team dedicated to high standards.