Marketing Analytics Manager
DandyFull Time
Mid-level (3 to 4 years)
Charlottesville, Virginia, United States
Key technologies and capabilities for this role
Common questions about this position
A Bachelor’s degree or above in areas like Business Analytics and Management, Economics, Statistics, Mathematics, or Marketing is required, along with 5+ years of experience in advanced and predictive analytics, marketing analytics, and analytic techniques for marketing, customer, and business applications.
Candidates need strong working knowledge of Microsoft PowerPoint and Excel, professional experience with big data including building and optimizing data pipelines, and project management experience using data to solve complex business questions.
This information is not specified in the job description.
This information is not specified in the job description.
Strong candidates will have consulting or client-side experience in marketing analytics, project management skills to handle customer delivery and timelines, and the ability to collaborate across functions while building customer relationships.
Provides marketing analytics and consulting services
Analytic Partners provides analytic solutions that assist brands in making informed strategic decisions to foster growth. The company specializes in marketing analytics and offers a range of services that extend beyond traditional marketing mix modeling to include Commercial Analytics, which helps clients gain a comprehensive perspective for future decision-making. Their products work by utilizing advanced analytics to evaluate marketing effectiveness and revenue performance, allowing clients to optimize their marketing strategies. Unlike many competitors, Analytic Partners combines consulting with software solutions, generating revenue through service fees and software subscriptions. The goal of Analytic Partners is to enhance marketing efficiency and deliver a strong return on investment for their clients.