Category Manager, Beverage - Large Format at Nutrafol

Bentonville, Arkansas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Functional Beverages, Active Nutrition, Sports Nutrition, Health and WellnessIndustries

Requirements

Bachelor’s Degree in business or analytics
4-5 years’ experience in fact-based selling or CPG Analytics
4+ years with hands-on experience working with IRI, Nielsen, SPINS or other Point-of-sale data
Expert/Mastery of Microsoft Excel
Experience with JDA/Blue Yonder or equivalent space planning software preferred
Strong skills in Microsoft Word, and Power Point
Familiarity with CPG metrics (ACV, TPD, Velocity)
Effective communication and collaboration skills
Strong attention to detail
Highly analytical
Ability to thrive in a fast-paced environment
Understanding of beverage category management concepts and analysis

Responsibilities

Build comprehensive knowledge of the products, attributes, strategies, tactics, and competitive trends in the marketplace for the Energy Drink category
Pull and organize data to create impactful analysis from resources such as IRI, Nielsen, Stackline, Numerator and other data assets
Build and analyze shelf planograms with JDA/EZ POG and other merchandising software
Oversee development and execution of assortment/merchandising optimization, new product introductions, seasonal programs, and pricing/promotional planning/evaluation
Act as Key Liaison to manage syndicated data providers and maintain database integrity
Use data to derive insights and tell stories; going beyond collecting data or surfacing issues to discovering the insight or solution and taking action
Study take-rate, unit lift, share gains and break-even analyses related to varied promotional activity
Build reports and present data for internal executive level reviews, sales pitches, and national sales meetings
Execute quick turnaround requests from the sales team around information such as brand and SKU performance by market / region / customer
Build rapport with key c-store customers and partner to model multi-year account development plans
Ability to present clear and concise category updates and information during customer facing meetings
Act as a category expert by staying on top of market research, trends, category insights, and competitor performance

Skills

Category Management

Data Analysis

Consumer Insights

Shopper Insights

Competitive Analysis

Fact-based Selling

Space Allocation

Market Trends

Sales Strategy

Energy Drink Category

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Unlimited Paid Time Off

Wellness Program

Meal Benefits

Phone/Internet Stipend

Professional Development Budget

Pet Insurance

Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.

Nutrafol Skin faces challenges in a saturated acne treatment market.

Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.

The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.

Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.

Partnership with Sephora increases Nutrafol's visibility and retail presence.

Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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