Category Manager at Hewlett Packard Enterprise

Beijing, Beijing, China

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, IT, HardwareIndustries

Requirements

University or Bachelors degree in Marketing or Finance
Typically 5-8 years of professional experience with a combination of Marketing, Sales, Business Planning experience preferred
Consumer and/or Commercial Partner management expertise. End User Acct management as an alternative
IT industry knowledge
Business planning skills, multidimensional
Financial planning and modelling skills, comfortable to manage high complexity business planning and reporting
Strong communication skills at senior management internally and externally
Knowledge of promotional marketing processes and practices
Negotiation skills and ability to frame the product value proposition to customers/partners
Leadership skills and cross functional expertise (sales, supply chain, marketing)
Additional skills: Accountability, Active Learning, Active Listening, Assertiveness, Bias, Building Rapport, Buyer Personas, Coaching, Complex Sales, Creativity, Critical Thinking, Cross-Functional Teamwork, Customer Experience Strategy, Customer Interactions, Design Thinking, Empathy, Financial Acumen, Follow-Through, Growth Mindset, Identifying Sales Opportunities, Industry Knowledge, Intellectual Curiosity, Long Term Planning, Managing Ambiguity

Responsibilities

Broad understanding of the category product, business management and sales challenges and strategies
Actively contributes to the definition of the category business plan
Establishes relationships and represents team with sales force and other partners at senior level
Product line and quota responsibility for a significant share of the product range, or a specific customer segment
Functional responsibility for the team in one or several areas (market analysis, marketing engagement, SF communication etc)
May participate in engagement partnership with external IT vendor
Defines and manages the product offering, positioning, and pricing across the product life cycle of a given portfolio
Guides the direct/indirect sales teams on product related dimensions
Plans the business objective for a specific portfolio, and achieves this plan through ongoing adjustments of the product related decisions
Acts as the lead expert in competition product knowledge in all dimensions (product knowledge, pricing, marketing, customer requirements)
Communicates, briefs, supports direct and indirect sales force on product strategies
Defines advertising, and demand generation priorities at strategic and tactical levels in partnership with the Marketing function

Skills

Key technologies and capabilities for this role

Category ManagementProduct Lifecycle ManagementPricing StrategyProduct PositioningBusiness PlanningCompetitive AnalysisSales SupportDemand GenerationMarketing PartnershipQuota Management

Questions & Answers

Common questions about this position

Is this role remote or onsite?

This role is designed as ‘Onsite’ with an expectation that you will primarily work from an HPE office.

What education and experience is required for the Category Manager role?

A University or Bachelors degree in Marketing or Finance is required, along with typically 5-8 years of professional experience in a combination of Marketing, Sales, and Business Planning. Consumer and/or Commercial Partner management expertise or End User Account management is preferred.

What are the key skills needed for this position?

Key skills include IT industry knowledge, multidimensional business planning skills, financial planning and modeling skills for high complexity business, and strong communication skills at senior management levels internally and externally.

What is the company culture like at HPE?

HPE's culture thrives on finding new and better ways to accelerate what’s next, values varied backgrounds, offers flexibility to manage work and personal needs, embraces bold moves together, and supports career growth.

What makes a strong candidate for this Category Manager role?

A strong candidate has a Bachelor's degree in Marketing or Finance, 5-8 years of experience in Marketing, Sales, and Business Planning, expertise in partner or account management, IT industry knowledge, business and financial planning skills, and strong senior-level communication abilities.

Hewlett Packard Enterprise

Provides enterprise IT solutions and services

About Hewlett Packard Enterprise

Hewlett Packard Enterprise provides enterprise IT solutions with a focus on cloud services, artificial intelligence, and edge computing. Their products include HPE Ezmeral for managing containers, HPE GreenLake for cloud services, and HPE Aruba for networking. These solutions help businesses improve their performance and adapt to digital changes. HPE's business model includes selling hardware, software, and services, as well as offering subscription-based services and long-term contracts. What sets HPE apart from competitors is its commitment to open-source projects and its active developer community, which supports collaboration and innovation. The company's goal is to empower organizations to transform digitally and optimize their operations.

Houston, TexasHeadquarters

1939Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Integration challenges with Juniper Networks may delay AI-driven networking benefits.

Competition from startups like Flywheel could impact HPE's AI and cloud services.

HPE's acquisition strategy may strain resources and distract from core operations.

Differentiation

HPE's GreenLake offers a unique hybrid cloud platform for diverse IT environments.

HPE Ezmeral provides advanced container management, enhancing enterprise AI and analytics capabilities.

HPE's Aruba solutions integrate cloud security and networking for seamless, secure connectivity.

Upsides

HPE's acquisition of Juniper Networks boosts AI-driven innovation in networking.

OpsRamp acquisition enhances HPE's IT management with AI-based automation capabilities.

Axis Security integration strengthens HPE's cloud security offerings with SASE solutions.

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