Category Lead - TikTok Shop at Pattern

Lehi, Utah, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Ecommerce, Social Commerce, TechnologyIndustries

Requirements

3–5+ years in e-commerce, creator marketing, affiliate marketing, or marketplace growth
Deep fluency in TikTok Shop mechanics, TikTok culture, short-form content ecosystems, and creator commerce trends
Proven experience managing creators, affiliates, or large-scale content programs
Ability to move fast, make decisions with data, and build scrappy but scalable systems
Comfort owning a P&L and forecasting revenue with high accuracy
Strong communication skills and the ability to influence cross-functional teams
Ability to thrive in fast-changing environments with evolving algorithms, tools, and product releases

Responsibilities

Own GMV, margin, merchandising strategy, and video output targets for assigned category
Build and execute category-level strategies aligned to A1–A5 customer journeys and L1–L6 lifecycle phases
Manage category P&L with margin-smart offers, bundles, promotions, and seasonality planning
Lead cold-start brand launches—including briefs, creator mapping, seeding, Euka Bot workflows, Spark codes, and outreach funnels
Drive brand lifecycle progression from 0 → 1,000 → 5,000 creator videos using structured launch and scale playbooks
Oversee affiliate sourcing and activation with the affiliates manager and overseas execution pod
Run creator campaigns end-to-end—briefs, content direction, creator selection, scripts, angles, trends, and alignment with paid media
Build dashboards and weekly scorecards for GMV, video volume, cost/video, conversion, CTR, creator velocity, and commission impact
Collaborate closely with Account Managers, Content, Paid Media, Ops, and Inventory for seamless category execution

Skills

Key technologies and capabilities for this role

TikTok ShopGMV OptimizationMerchandising StrategyCreator EcosystemVideo ContentEcommerce StrategyCategory ManagementBrand LifecycleSocial CommercePerformance Metrics

Questions & Answers

Common questions about this position

Is this a full-time salaried position?

Yes, this is a full-time role with salary compensation.

What is the work arrangement and location for this role?

This is a full-time role that will work a hybrid schedule based in Lehi, Utah.

What experience is required for the Category Lead role?

Candidates need 3–5+ years in e-commerce, creator marketing, affiliate marketing, or marketplace growth.

What is the company culture like at Pattern?

Pattern emphasizes employee experience at the center of its business model, has been recognized as one of Newsweek’s Global Most Loved Workplaces, and values hustle, data obsession, partner success, and action-oriented nerds.

What makes a strong candidate for this Category Lead position?

Strong candidates will have 3–5+ years in e-commerce, creator marketing, affiliate marketing, or marketplace growth, along with the hustle and nerdy passion for data, partner success, and driving growth.

Pattern

Ecommerce acceleration and competitive analysis

About Pattern

Pattern.com focuses on ecommerce acceleration, particularly on Amazon, by providing a free digital shelf management software that analyzes data from millions of searches and products. This tool uses machine learning to give brands insights into their competition, helping them optimize their product listings. Unlike competitors, Pattern.com offers both free tools and premium services, including market insights and consultancy, to help brands grow on Amazon. The company's goal is to empower brands to enhance their visibility and sales on one of the largest online marketplaces.

Lehi, UtahHeadquarters

2013Year Founded

$269.4MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Consumer GoodsIndustries

1,001-5,000Employees

Risks

Increased competition from AI-driven ecommerce platforms could erode Pattern's market share.

The rapid growth of Amazon's third-party sellers may dilute Pattern's service effectiveness.

The partnership with Giggster may divert focus from core ecommerce services.

Differentiation

Pattern offers a free digital shelf management tool for Amazon sellers.

The company uses machine learning to provide customized insights for product optimization.

Pattern's premium services include deep market insights and patented technology solutions.

Upsides

Pattern was named one of the World's Most Innovative Companies in 2024.

The launch of the Shelf inventory solution expands Pattern's service offerings.

Pattern's AI models enhance seller performance across multiple retail marketplaces.

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