(Canada) Product Marketing Manager

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health Tech, HealthcareIndustries

Requirements

The Product Marketing Manager must be a primary representative from the Marketing team responsible for go-to-market and new product launch planning and execution. This role requires the ability to act as a customer-facing subject matter expert, understanding customer needs and buying criteria. Collaboration with Sales, Product Management, Customer Success, and other cross-functional teams is essential, necessitating strong diplomatic skills. The role is focused on the Advanced Insights analytics solution with Core EHR and supporting the launch of new AI solutions.

Responsibilities

Develop product positioning, value propositions, and messaging that resonate with the buying audience, creating a source messaging blueprint or positioning guide. Lead product introduction and launch planning, including the development and measurement of KPIs. Collaborate with marketing peers to drive the development of various content, including sales decks, solution sheets, customer references, thought leadership, and campaign assets. Support the launch of new products and releases by defining product positioning, unique sales propositions, and creating required tools and collateral. Assist in product naming by providing market, competitive, and customer insights.

Skills

Product Marketing

Healthcare Technology

Marketplace Integration

Data Analysis

Research and Development

Forbes

Glassdoor

PointClickCare

Cloud-based EHR solutions for senior care

About PointClickCare

PointClickCare provides cloud-based software solutions specifically designed for the senior care sector, including skilled nursing facilities, senior living communities, and home health agencies. Its main product, Harmony, is an integrated care coordination platform that helps manage patient transitions from hospitals to post-acute care facilities. Harmony allows healthcare providers to exchange clinical data, which improves care coordination and patient outcomes by offering real-time insights and analytics. Unlike many competitors, PointClickCare's platform integrates with other healthcare systems, enhancing data exchange and interoperability. The company's goal is to improve operational efficiency and quality of care for senior care providers through its subscription-based model, which also includes training, support, and consulting services.

Mississauga, CanadaHeadquarters

2000Year Founded

$220MTotal Funding

GRANTCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Competitive financial rewards & equity potential

Comprehensive benefits available from day 1

Midweek mingles with free lunch

Wellness spending account

Retirement savings plan with employer match

Flexible PTO

Hybrid work models

Parental leave

Family planning support

Training & development programs

Corporate discounts program

Summer half-day Fridays

Health & wellness programs

Risks

Integration with Angel Care Medical may face inventory and billing challenges.

Real-time lab result integration with Sensiva Health raises data privacy concerns.

California network expansion may lead to increased regulatory scrutiny and compliance needs.

Differentiation

PointClickCare offers a comprehensive EHR platform for post-acute care providers.

Harmony platform improves patient transitions between acute and post-acute care facilities.

Largest post-acute care data cloud provides real-time insights for informed decision-making.

Upsides

Partnership with Kno2 enhances nationwide data exchange and interoperability.

Integration with FeelBetter optimizes workflows and increases efficiencies in medication management.

Mealtime Solutions streamlines dietary management, improving resident satisfaction and efficiency.

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