Audience Editor, Video Shows at The New York Times

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Journalism, MediaIndustries

Requirements

3+ years' experience in journalism or with a media company or other relevant organization, ideally with a proven track record and experience in audience engagement
Solid understanding of YouTube and other mainstream social platforms, with a willingness to learn emerging platforms
Strong organizational and project management skills; able to balance competing deadlines and ensure smooth rollout of shows
Analytical skills with the ability to interpret video data into actionable feedback
Commitment to The New York Times' mission and values
Experience developing video rollout strategies across platforms and assessing their success, with a strong understanding of all mainstream social video platforms—particularly YouTube and TikTok
Proven track record of driving video engagement and reach
Preferred Qualifications
Strong writing and editing skills, with the ability to quickly learn and apply The New York Times' style and editorial standards
Ability to write in an engaging, smart tone that feels native to each platform while consistent with The New York Times' voice
Experience working with video producers, journalists, or digital production teams

Responsibilities

Lead the rollout of video shows across on-site and off-platform channels, coordinating with hosts, producers, video journalists, and visual designers
Optimize YouTube headlines, descriptions and metadata to improve searchability and discovery while maintaining editorial integrity
Collaborate with editorial and audience teams, including social, homepage, SEO, and newsletters, to ensure smooth rollout across platforms
Analyze data and audience signals, track show performance, and deliver daily, weekly, and monthly reports that highlight wins, weak episodes, and opportunities for improvement
Contribute to broader audience updates and presentations, surfacing performance wins, missed opportunities, and competitive context to share insights with teams across the newsroom
Conduct competitive research to identify trends and insights that can inform packaging and rollout of our own shows
Demonstrate support for our value of journalistic independence and our mission to seek the truth and help people understand the world

Skills

Key technologies and capabilities for this role

YouTubeTikTokvideo rollout strategiesperformance analysissocial video platformsvideo engagementdata analysiscontent distribution

Questions & Answers

Common questions about this position

Is this position remote or in-office?

This is an in-office position based in New York City, requiring regular attendance four days each week, with some flexibility to work remotely per departmental guidance.

What skills and experience are required for the Audience Editor, Video Shows role?

Candidates need experience developing video rollout strategies across platforms, assessing their success, a strong understanding of mainstream social video platforms like YouTube and TikTok, and a proven track record of driving video engagement and reach.

What does the company culture emphasize at The New York Times?

The culture centers on independent journalism, seeking the truth, helping people understand the world, and supporting journalistic independence, with a focus on high-quality journalism worth paying for.

What are the main responsibilities of this role?

Responsibilities include leading video show rollouts across channels, optimizing YouTube metadata, collaborating with teams, analyzing performance data and delivering reports, contributing to audience updates, and conducting competitive research.

What makes a strong candidate for this position?

A strong candidate has experience executing and reporting on video performance, a deep understanding of YouTube and social platforms, eagerness to drive engagement and reach, and alignment with the mission of journalistic independence.

The New York Times

Digital and print news organization

About The New York Times

The New York Times provides news coverage, analysis, and opinion pieces on various topics such as politics, business, technology, and culture, catering to a global audience. Its products include both digital and print editions, which operate on a subscription-based model, generating revenue from over 10 million paid subscriptions. The company also earns income through advertising, including display ads and sponsored content. What sets The New York Times apart from competitors is its reputation for reliable journalism and in-depth reporting. Additionally, it offers specialized services like NYT Cooking, which enhances the value for subscribers. The goal of The New York Times is to deliver high-quality journalism while adapting to the changing media landscape.

New York City, New YorkHeadquarters

1850Year Founded

$600.2MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

5,001-10,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Legal challenges from AI companies could strain financial resources.

Internal conflicts over editorial policies may affect staff morale and integrity.

Collaborations may lead to conflicts over editorial control and revenue sharing.

Differentiation

The New York Times has won 98 Pulitzer Prizes, more than any other newspaper.

It offers specialized services like NYT Cooking, enhancing subscriber value.

The company boasts over 10 million paid subscriptions, leading in digital news.

Upsides

Increased demand for audio content boosts The New York Times' podcast offerings.

Growing interest in climate change topics can expand The New York Times' readership.

The popularity of newsletters strengthens subscriber relationships and engagement.

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