Associate Manager, Data Modeling at Nielsen

Shanghai, Shanghai, China

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

FMCG, RetailIndustries

Requirements

BA/BS in statistics/maths related background with 3-5 years statistic modeling / data scientist working experience
Familiar with Python (necessary)
Familiarity with relational databases and SQL (necessary)
Solid statistic knowledge and capability to design new methodology
Good understanding of frequently used Machine Learning Algorithms (e.g., decision tree, random forest, SVM, XGBOOST, network analysis, etc.)
Good analytical skills and problem-solving skills
Effective communication and project management skills
Experience using Spark/Pyspark (preferred)
Experience working with large data sets and distributed computing tools (Map/Reduce, Hadoop, Hive, etc.) (plus)
Experience using Arcgis or QGIS (plus)
Experience in FMCG / Retail industry (plus)

Responsibilities

Lead the ETL/modeling process of Intelli-geo BAU and continuously improve process efficiency within area of responsibility
Manage ad hoc Intelli-geo & CP 1.0 project delivery and guide junior team members on platform set-up & result validation
Manage the technical and statistical parts of Intelli-geo BAU & ad hoc projects
Support commercial teams in the initial project design and answer technical questions that may arise in results presentation to clients
Lead related ad hoc modeling projects and support other analytics projects if necessary

Skills

Python

SQL

ETL

Statistical Modeling

Machine Learning

Decision Tree

Random Forest

XGBoost

Spark

PySpark

Hadoop

Hive

Arcgis

QGIS

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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