Associate Director, Market Development- West

Position Overview

• Location Type: Field-based (California, Oregon, Washington, Arizona, Nevada, Idaho, Montana, Wyoming, Utah, Colorado or New Mexico)
• Job Type: Regular, Full-Time Employee
• Salary: Not Specified

Orca Bio is a late-stage biotechnology company redefining the transplant process by developing next-generation cell therapies with the goal of providing significantly better survival rates with dramatically fewer risks. With their purified, high-precision investigational cell therapies, they aim to replace patients' blood and immune systems with healthy ones and restore their lives.

The Associate Director, Market Development, West is a senior field-based position within the US commercial organization. This role focuses on commercial Key Opinion Leader (KOL) relationship engagement, market insight generation to inform marketing strategy, brand and disease awareness messaging, promotional speaker training and development, and key Center of Excellence (COE) profiling. Reporting to the Head of Marketing and New Product Planning, the Market Development team is a field-based extension of the Marketing team and will work closely with field Sales, Medical Affairs, and other cross-functional members of the Commercial team. They will be instrumental in facilitating COE onboarding prior to and during the Commercial launch of Orca-T, creating Brand strategy, and developing Brand tactics.

Responsibilities

KOL Development

• Design and execute KOL engagement strategy, including relationship development, message alignment and evaluation, scientific and product feedback, and targeted marketing initiatives.
• Assume HCP-facing responsibility for the Marketing team in influencing KOL understanding of unmet need in alloHSCT, obtain and synthesize messaging feedback, and implement positioning and messaging adjustments.
• Manage Commercial KOL engagement planning and execution at major congresses.

Brand Strategy and Regional Marketing

• Leverage KOL insights to inform Brand strategy, positioning, and messaging during the Brand Building process.
• Manage regional congress strategy and execution, KOL engagement, exhibit staffing, strategic sponsorship management, Brand Plan insight and support, and advisory board content and execution.
• Manage regional marketing budget.

Promotional Physician Speaker Bureau

• Identify, recruit, and coach KOL speakers.
• Manage vendor selection and management.
• Oversee content creation and PRC approval.
• Manage the bureau and program execution.

Commercial COE Profiling and Insights

• Identify KOL champions and lead KOL-specific scientific education and clinical alignment.
• Contribute to cross-functional pre-onboarding and multi-domain profiling of select ATCs.

Internal Collaboration to Optimize Launch Readiness and Execution

• Integrate and strategically plan with the regional cross-functional team, including Market Access, Medical Affairs, and Commercial Operations.
• Interact with all levels of the Sales Force to ensure effective communication, alignment, prioritization, and implementation of Brand tactics.
• Comply with all laws, regulations, and policies that govern the conduct of Orca Bio activities.

Requirements

• Extensive experience in hematology/oncology and allogeneic bone marrow transplant sales or marketing; field-based marketing experience preferred.
• Leukemia and/or bone marrow transplant clinical fluency.
• Academic center account experience.
• Launch experience.
• Demonstrated ability to work cross-functionally with other teams.
• 10+ years of related experience with a BA/BS degree in a related discipline, advanced degree preferred (MA/MBA/PharmD).
• Ability to travel ~50% of the time (will include overnight travel).

Preferred Qualifications

• Experience working in-house at a small or mid-sized biotechnology company.