[Remote] Associate, Data Scientist, Mktg Analytics Capabilities at Humana

San Antonio, Texas, United States

Apply Now

Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, InsuranceIndustries

Requirements

Bachelor’s degree in Marketing, Information Systems, or a related field
1+ years of experience in marketing analytics, business intelligence, or data platform support roles
Familiarity with marketing analytics tools and methodologies, including exposure to Media Mix Modeling (MMM) or similar performance measurement frameworks
Experience assisting with third-party vendor coordination for solutions such as identity resolution, audience segmentation, or data enrichment
Basic understanding of marketing attribution concepts, such as multi-touch attribution or customer journey analysis
Preferred Qualifications
Exposure to identity resolution platforms such as LiveRamp, Neustar, or similar vendors
Familiarity with the Adobe Experience Cloud stack, including Adobe Analytics or Adobe Audience Manager
Experience supporting marketing analytics initiatives in cloud environments (e.g., Snowflake, Azure, AWS)
Knowledge of HIPAA and data privacy standards
Interest in developing expertise in marketing measurement tools and contributing to the evolution of analytics capabilities
Experience with automation or data integration processes

Responsibilities

Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM) platforms and other solutions that enable performance measurement, attribution, and strategic insight generation (e.g. multi-touch attribution)
Assist in coordinating with third-party partners for solutions such as identity resolution and audience data enrichment
Collaborate with internal data scientists and marketing analytics peers to enable development of advanced methodologies like multi-touch attribution
Contribute to documentation and governance efforts to ensure tools are well-managed, accessible, and aligned with business needs
Help monitor platform usage and gather stakeholder feedback to support continuous improvement and adoption of analytics solutions
Participate in cross-functional initiatives to enhance the marketing analytics ecosystem and promote data-driven decision-making

Skills

Key technologies and capabilities for this role

Marketing AnalyticsMedia Mix ModelingMMMMulti-Touch AttributionIdentity ResolutionAudience Data EnrichmentBusiness IntelligenceData Platform Support

Questions & Answers

Common questions about this position

What qualifications are required for this Associate Data Scientist role?

A Bachelor’s degree in Marketing, Information Systems, or a related field is required, along with 1+ years of experience in marketing analytics, business intelligence, or data platform support roles, familiarity with marketing analytics tools like Media Mix Modeling, experience with third-party vendor coordination, and basic understanding of marketing attribution concepts.

What is the work arrangement for this position?

The role supports Home or Hybrid Home/Office work arrangements.

What preferred skills or experiences are mentioned?

Preferred qualifications include exposure to identity resolution platforms like LiveRamp or Neustar, familiarity with Adobe Experience Cloud stack, experience in cloud environments like Snowflake or Azure, knowledge of HIPAA, and experience with automation or data integration.

What is the company culture like at Humana for this team?

Humana emphasizes a caring community focused on putting health first, with a collaborative environment in the Integrated Marketing Analytics team that supports data-driven decision-making and stakeholder adoption of analytics solutions.

What makes a strong candidate for this marketing analytics role?

Strong candidates will have the required bachelor's degree and 1+ years experience, plus preferred exposure to tools like LiveRamp, Adobe Experience Cloud, cloud platforms, HIPAA knowledge, and interest in growing marketing measurement expertise.

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

Land your dream remote job 3x faster with AI

Try Jobo Free