Senior Performance Marketing Manager
Diamond FoundrySalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Beauty, Fashion, LifestyleIndustries
Requirements
- 4-6+ years of retail experience, preferably within a luxury environment; including at least 1 year of management experience
- Strong interpersonal and communication skills, both written and verbal
- Proficiency with MS Office; Outlook, Excel, Word
- Physical requirements: lift / carry / move 40lbs. minimum including fixtures and product
- Ability to work a flexible schedule including holidays, overnights, and weekends to meet the needs of the business
Responsibilities
- Drive sales and profitability, leading by example and providing real-time coaching to the team
- Delivering the goop brand experience to our customers, exceeding their expectations with each visit
- Building a positive team environment that encourages participation, cooperation, and achievement of store goals
- Managing and optimizing on-hand inventory in line with performance and depth
- Ensuring store teams receive appropriate customer service and product knowledge training
- Overseeing overall store operations, ensuring operational integrity, asset protection compliance, and accountability for time and attendance, in the Store Manager's absence
- Upholding goop's visual standards and presentation to reflect our brand ethos to the customer
- Responsible for specific (DOR) designated areas of responsibility
Skills
Customer Service
Team Coaching
Inventory Management
Visual Merchandising
Store Operations
Sales Driving
Product Knowledge
Retail Management
goop
Wellness and lifestyle brand offering products
About goop
Goop operates in the wellness and lifestyle market, focusing on health, beauty, and luxury living. The brand offers a variety of products, including skincare, fashion items, wellness supplements, and curated travel experiences, primarily targeting affluent women interested in holistic health. Goop combines e-commerce with content marketing, selling its own products alongside those from other high-end brands, while also generating revenue through advertising and sponsored content on its platform. This approach allows Goop to drive traffic to its online store through engaging articles and guides. The company distinguishes itself from competitors by positioning itself as a thought leader in the wellness industry, often sparking discussions with its unconventional health advice and luxury lifestyle recommendations. Goop's goal is to cater to health-conscious consumers who are willing to invest in premium products and experiences to enhance their well-being.
Santa Monica, CaliforniaHeadquarters
2008Year Founded
$68.1MTotal Funding
SERIES_CCompany Stage
Consumer Software, Healthcare, Consumer GoodsIndustries
501-1,000Employees
Benefits
Health Insurance
Paid Parental Leave
Fertility Treatment Support
Unlimited Paid Time Off
Hybrid Work Options
Risks
Trademark lawsuit from Good Clean Love threatens Goop's brand reputation.
Increased competition from brands like Purely Elizabeth may impact market share.
Entry into textiles with Ruggable faces challenges from established home decor brands.
Differentiation
Goop combines e-commerce with content marketing, creating a unique lifestyle brand.
The brand's focus on luxury and holistic health appeals to affluent women.
Goop's collaborations, like with Ruggable, expand its product offerings and audience reach.
Upsides
Growing demand for clean beauty aligns with Goop's organic skincare line.
Digital content consumption rise offers Goop a chance to expand its audience.
Sustainable product interest allows Goop to grow its eco-friendly lines.
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