Account Manager, Influencer and Affiliate Marketing at Acceleration Partners

Austin, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital MarketingIndustries

Requirements

Strong experience in the development and end-to-end management of KPI-driven Influencer marketing campaigns for consumer products and/or service companies
Skilled at analyzing program data and spotting performance trends to continuously refine strategic approach and scale outcomes
Well-versed in negotiating media packages with influencers and contracting longer-term agreements
Working knowledge of the overall partner marketing landscape, including affiliate
Ability to develop comprehensive strategy and lead a team to execute
Self-starter who can confidently handle challenging situations and balance competing priorities

Responsibilities

Manage successful influencer programs by developing custom strategies and tactical plans for achieving client’s goals and objectives; monitor program performance, budget spend, and pacing in real time; proactively present strategic recommendations to course-correct; demonstrate intellectual curiosity by pitching new opportunities; maintain pulse on influencer industry trends and apply to strategy
Provide superior client service as point of contact; escalate issues or risks; ensure client trust through timely outputs and communications; develop and nurture excellent client relationships to achieve high satisfaction, retention, and average 8.5 client rating
Use data strategically for accurate and precise analysis; draw conclusions to identify trends, analyze outcomes, and provide client insights/recommendations; perform robust analysis of influencer program performance using upper-funnel (impressions, engagement rate, CPM) and mid-to-lower funnel metrics (CTR, CVR, Revenue, ROI); educate clients on these metrics as needed
Design influencer recruitment strategies, communication strategies, content strategies, incentive strategies, and optimization strategies to foster long-term partnerships with creators/audiences and drive lower-funnel value for clients
Manage client relationships and own the development and execution of influencer program strategy customized to client goals, including monetization of content across social media

Skills

Key technologies and capabilities for this role

Influencer MarketingAffiliate MarketingProgram StrategyKPI ManagementData AnalysisInfluencer NegotiationContent StrategyRecruitment StrategyBudget ManagementCampaign ManagementSocial Media Monetization

Questions & Answers

Common questions about this position

What are the top responsibilities for this Account Manager role?

The top responsibilities include program strategy and execution, client service and communication, and reporting and analysis, with a focus on managing influencer programs, developing custom strategies, and using data to optimize performance.

What experience is required for this position?

The role requires strong experience in the development and end-to-end management of KPI-driven Influencer marketing campaigns for consumer products and/or service companies, including negotiating media packages with influencers and analyzing program data.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Account Manager position?

A strong candidate is a self-starter with strong experience in KPI-driven influencer campaigns, skills in data analysis and strategy development, the ability to negotiate with influencers, and a proactive approach to client service and trend monitoring.

Acceleration Partners

Global affiliate management and partnership marketing

About Acceleration Partners

Acceleration Partners specializes in affiliate management and partnership marketing, helping brands grow through strategic partnerships. They connect brands with potential buyers using various performance-based marketing strategies, including affiliate marketing, influencer marketing, performance public relations, content marketing, and B2B partnership marketing. Their business model is based on performance partnerships, meaning they earn money by achieving measurable results for their clients, such as increased sales or leads. What sets Acceleration Partners apart from competitors is their integrated approach and a dedicated team that focuses on creating unique solutions for complex marketing challenges. Their goal is to drive sustainable and scalable growth for their clients while staying ahead of industry trends and continuously improving their services.

Needham, AlabamaHeadquarters

2007Year Founded

$1.7MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Consulting, Consumer GoodsIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Parental Leave

Paid Sabbatical Leave

Flexible Work Hours

Volunteer and Birthday Time Off

Wellness Program

Technology & Education Allowances

Focus Fridays

Donation Matching

Paid Vacation

Risks

Integration challenges from acquiring Influencer Response and Volt Agency may disrupt operations.

New leadership roles could lead to strategic shifts impacting company culture.

Partnership with Bravo Savings Network may expose them to competitive pressures in TM+ strategy.

Differentiation

Acceleration Partners excels in partnership marketing with a focus on performance-based strategies.

The company manages programs in 40+ countries for over 200 global brands.

Their acquisition of Influencer Response and Volt Agency enhances influencer marketing capabilities.

Upsides

The rise of micro-influencers offers higher engagement rates and authentic audience connections.

AI integration in marketing enhances data analysis for precise targeting and personalization.

Sustainability-focused marketing aligns with consumer preferences for environmentally responsible brands.

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