游戏策划(海外休闲游戏方向) at Tencent

Shenzhen, China

Tencent Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
游戏, 移动游戏Industries

Requirements

  • 3年以上休闲游戏策划经验
  • 作为核心成员,有成功上线并运营海外休闲产品的完整经验,有3个以上休闲项目经历
  • 深刻理解海外休闲游戏市场的产品形态、发行策略和买量模式
  • 出色的沟通、表达和团队协作能力,能清晰传递设计理念并推动执行
  • 具有一定的英语沟通和表达能力者优先

Responsibilities

  • 负责已上线休闲游戏和筹备新品的持续优化、内容迭代和生命周期管理
  • 深度研究海外休闲游戏市场,跟踪分析头部产品与迭代趋势,深入理解玩家偏好、行为习惯及文化差异,并能将洞察转化为具体的游戏设计方向
  • 主导游戏的核心玩法、经济系统、成长线、关卡/任务结构等关键模块的设计,设计具有高吸引力和留存能力的游戏循环,平衡游戏的短期目标与长期追求
  • 建立核心数据指标体系,通过数据分析发现游戏问题并提出有效的优化方案

Skills

休闲游戏策划
游戏优化
内容迭代
生命周期管理
市场研究
玩家行为分析
核心玩法设计
经济系统设计
关卡设计
数据分析
游戏循环设计
海外游戏市场
英语沟通

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters
1998Year Founded
$31.5MTotal Funding
IPOCompany Stage
Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries
10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.
Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.
Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.
Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.
Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.
The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.
Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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