Place Exchange

Programmatic platform for Out of Home advertising

New York City, New York, United States

About Place Exchange

Place Exchange focuses on programmatic Out of Home (OOH) advertising, automating the buying and selling of ad space for more efficient and targeted placements. Its platform allows clients, including advertisers and media buyers, to plan, buy, and measure OOH campaigns similarly to digital ads, simplifying inventory and campaign management. Unlike competitors, Place Exchange emphasizes a data-driven approach, providing significant value to clients in the growing digital advertising market. The company's goal is to transform the OOH advertising landscape by offering a streamlined and effective way to manage advertising campaigns.

New York City, New YorkHeadquarters
2018Year Founded
$19.5MTotal Funding
SERIES_ACompany Stage
Enterprise Software, Consumer GoodsIndustries
51-200Employees

Benefits

Startup culture, focused on developing innovative solutions at a fast pace
Opportunity to own meaningful work streams and drive real impact for the business
Comprehensive health benefits
Commuter benefits
401k with match
Equity incentives
Generous time off: 20 PTO days, sick days, and Summer Fridays
Monthly cell phone and quarterly work-from-home stipends
Place Exchange Gives Back program with volunteer opportunities and charity donation matching
Flexible hybrid work environment (2 days in office, 3 days remote/from home, though we are currently completely remote)
Opportunity to grow, have fun and be part of a fast-growing company changing the face of an industry
Direct access to work with and learn from an experienced management team, passionate about the business and the development of our employees

Risks

New entrants in programmatic OOH could dilute Place Exchange's market share.
Privacy regulations may complicate Place Exchange's data-driven advertising model.
Economic downturns could reduce advertising budgets, impacting Place Exchange's revenue.

Differentiation

Place Exchange offers real-time bidding for programmatic OOH advertising.
The platform supports standard online and mobile IAB creatives for seamless integration.
Place Exchange provides granular device-level attribution for precise campaign measurement.

Upsides

5G technology enhances Place Exchange's dynamic and engaging ad experiences.
AI-driven analytics improve targeting and measurement on Place Exchange's platform.
Smart city initiatives expand Place Exchange's digital screen inventory and connectivity.

Funding

Total raised$19.45 M
Latest valuation$100.00 M
StageSERIES_A
SERIES A
6/30/2021
$20
$100.00 M