Intuit

Financial software for tax and accounting

Mountain View, California, United States

About Intuit

Intuit provides financial technology solutions designed to assist consumers and small businesses with their financial needs. Its main products include TurboTax for tax preparation, QuickBooks for accounting, and Mint for personal finance management. These tools help users manage their finances effectively by simplifying complex tasks like filing taxes, tracking expenses, and budgeting. Intuit stands out from its competitors by offering a subscription-based model along with transaction fees, which allows for continuous updates and support for its users. The company's goal is to empower individuals and small businesses to achieve financial success through education and user-friendly experiences, while ensuring the security of their financial data.

Mountain View, CaliforniaHeadquarters
1983Year Founded
$11.7MTotal Funding
IPOCompany Stage
Fintech, Cybersecurity, Financial ServicesIndustries
10,001+Employees

Risks

Emerging fintech companies like CoinTracker pose competition in the tax preparation market.
Acquisition of SeedFi may lead to increased regulatory scrutiny in financial services.
Integration challenges from Zendrive acquisition could cause operational disruptions if not managed well.

Differentiation

Intuit offers a comprehensive suite of financial tools including TurboTax, QuickBooks, and Mint.
The company focuses on data security with multi-factor authentication and anti-fraud technology.
Intuit fosters innovation and diversity, enhancing user experience and financial education.

Upsides

Acquisition of SeedFi expands Intuit's reach to low-credit consumers in underserved markets.
Integration of Zendrive enhances data analytics for personalized and secure financial solutions.
Growing institutional investments indicate strong market confidence and potential stock value appreciation.

Funding

Total raised$11.67 M
Latest valuation$60.00 M
StageIPO
POST IPO EQUITY
12/31/2010
$7
$12
$60.00 M