Embrace

About Embrace

Embrace offers a mobile observability platform that helps developers and companies monitor the performance of their mobile applications. The platform uses OpenTelemetry to provide insights that focus on real user experiences rather than just server-side data. This means that Embrace helps teams understand how their apps are performing from the perspective of actual users, which is crucial for improving user satisfaction. Unlike many competitors, Embrace emphasizes the impact of app performance on real customers, making it easier for developers to optimize their applications effectively. The company aims to support mobile app developers and enterprises by providing tools that enhance app performance and user experience, generating revenue through subscription plans that cater to different client needs. Additionally, Embrace offers open-source SDKs for various platforms like iOS, Android, Unity, React Native, and Flutter, allowing for easy integration and comprehensive monitoring.