Ace & Tate designs and sells stylish eyewear, including glasses and sunglasses, for both prescription and non-prescription needs. Their products are available directly to consumers through their website and select physical stores, allowing them to offer premium eyewear at accessible prices, starting from €125 with prescription lenses included. The company maintains a streamlined supply chain and in-house production to keep costs down. Ace & Tate stands out from competitors by focusing on sustainability, offering bio and recycled glasses, and actively working to reduce their environmental impact. Their goal is to provide fashionable, affordable eyewear while engaging customers through exclusive offers and events.