XFN Data Analyst at Nielsen

Bogotá, Bogota, Colombia

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Data Analytics, Media MeasurementIndustries

Requirements

Experience in data analysis, data quality essential
Experience working with AI/ML-generated data beneficial
Strong skills in SQL and data visualization tools (e.g., Power BI, Tableau)
Experience with anomaly detection techniques and tools is highly desirable
Understanding of AI/ML concepts and how data flows through models
Excellent attention to detail, analytical thinking, and communication skills

Responsibilities

Evaluate the relative and overall quality of our data sources including data produced by AI models, web scraping, manual coding, and other coded sources
Define and implement metrics that provide actionable insights to both improve data reliability and quality, and help support prioritisation and harmonisation of our data sources
Provide consistent reporting on data source quality – using dashboards and reports to communicate trends and issues, and proposed actions to address
Identify anomalies, patterns, and potential risks in these data sources, with a key focus on ensuring the confidence of AI-generated data
Design and implement methods to detect outliers, inconsistencies, and unexpected trends in data sources
Investigate root causes of anomalies and collaborate with technical teams and key stakeholders to address underlying issues
Support the application of validation rules, checks, and metrics to monitor data quality over time
Collaborate with data scientists and engineers to refine AI outputs based on quality findings
As needed, support taxonomy recognition tasks to ensure our attributes achieve the required quality thresholds

Skills

Key technologies and capabilities for this role

Data AnalysisData QualityMetrics DefinitionReportingDashboardsAI Data ValidationAnomaly DetectionOutlier DetectionWeb ScrapingData Governance

Questions & Answers

Common questions about this position

Is this role remote or on-site?

This is an on-site position.

What skills are required for this Data Analyst role?

Required skills include experience in data analysis and data quality, strong SQL and data visualization tools like Power BI or Tableau, experience with anomaly detection techniques, understanding of AI/ML concepts, and excellent attention to detail, analytical thinking, and communication skills.

What does the Data Governance team structure look like?

The Label Insight Data Governance Team, part of the Product Team, comprises three specialized teams: Attribute Health, Source Quality, and Data Support, working collaboratively to ensure data quality and integrity.

What benefits does Nielsen offer?

Benefits include a flexible working environment, volunteer time off, LinkedIn Learning, and an Employee-Assistance-Program (EAP).

What experience stands out for this role?

Candidates with experience in data analysis and data quality are essential, strong SQL and visualization skills, anomaly detection, and AI/ML understanding will make a strong application, especially with attention to detail and communication.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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