Technical Product Marketing Manager, Competitive at Instabase

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Artificial Intelligence, TechnologyIndustries

Requirements

8+ years of functional experience in product marketing, product management, solutions engineering, or consultants with an analyst background
Technical Expertise: Hands-on experience analyzing and evaluating technical products
Exceptional analytical skills

Responsibilities

Strategic Segmentation: Identify and segment top competitors into multiple tiers, maintaining a detailed repository of intelligence
Product Evaluation: Conduct hands-on assessments of competitive products, analyze pricing models, and understand field sales tactics
Rapid Response: Deliver quick-turnaround “day 0” analysis on major competitor announcements and market shifts
Trend Monitoring: Stay vigilant on industry developments and emerging threats that could impact the business
Collaboration, Communication, and Training: Work closely with product management, sales, marketing, and executive stakeholders to communicate competitive insights and develop strategies that effectively counter competitive threats
Develop, present, and maintain training to sales teams, equipping them with the knowledge and tools to effectively compete in the marketplace. Create innovative assets and vehicles to drive enablement - think of battlecards that are proactively used
Collaborate with Product Management to influence the product roadmap based on competitive intelligence
Craft compelling messaging and positioning documents that clearly differentiate our products in the market
Develop a range of marketing materials including competitive playbooks, battle cards, competitive talking points, white papers, and more that articulate the value proposition of our solutions
Develop playbooks, battle cards, and other resources to equip sales teams with winning strategies

Skills

Product Marketing

Competitive Intelligence

AI Trends

Go-to-Market

Product Positioning

Market Analysis

Competitor Strategies

Unstructured Data

Agentic Automation

Instabase

Enterprise software for data automation solutions

About Instabase

Instabase provides a platform that helps large enterprises manage and analyze complex data, particularly unstructured data like invoices and contracts. The platform includes configurable toolkits and building blocks that allow users to create tailored solutions for their specific data processing needs. Instabase's product works by enabling cognitive understanding of data, which helps automate tasks and streamline workflows. Unlike many competitors, Instabase focuses on providing a highly customizable experience that can be deployed on-premises or in private cloud environments, making it suitable for various industries such as finance, healthcare, and insurance. The company's goal is to enhance productivity and reduce operational costs for its clients through effective data automation.

Bengaluru, IndiaHeadquarters

2015Year Founded

$172.2MTotal Funding

SERIES_CCompany Stage

Enterprise Software, Financial Services, HealthcareIndustries

201-500Employees

Benefits

Healthcare and Wellness - We marry the benefits of moving fast at a scaling startup with the stability of larger corporations. Instabase pays 100% of top tier employee medical, dental, vision plans and takes care of dependents. Instabase also offers an FSA company match.

Financial Planning - Instabase believes in investing in you and your future by providing a company 401(k) match and financial planning resources.

Family Planning - Every Instabaser is eligible for paid time off to care for their newborn or adopted child. We’ve also teamed up with Carrot Fertility to help support every Instabaser on their family forming journey.

Paid Time Off - At Instabase, we believe in providing employees the ability to rest, reflect, and recharge through unlimited paid time off and holidays.

Risks

Emerging AI startups may increase competition in document processing solutions.

Rapid AI advancements require significant R&D investment to maintain competitiveness.

Data privacy concerns could lead to regulatory scrutiny in financial and healthcare sectors.

Differentiation

Instabase offers a unique app store for pre-packaged business apps across industries.

The platform supports rapid configuration of end-to-end solutions for enterprise needs.

Instabase's cognitive understanding and NLP capabilities enhance document processing automation.

Upsides

Growing demand for AI-driven document processing in finance boosts Instabase's market potential.

Instabase's expansion in India is driven by digital leader Deepak Sharma.

Recognition at VentureBeat's Transform 2024 highlights Instabase's industry potential.

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