Sr Director, Corporate Issues & Reputation Management at Nike

Beaverton, Oregon, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Apparel, Sportswear, Consumer GoodsIndustries

Requirements

Bachelor’s degree in Media Relations, Communications, Business or related field (or suitable combination of education, experience, and training)
Minimum 15 years’ experience in Communications, Media Relations, and driving strategic corporate communications plans
Demonstrated experience as a people leader, talent development, and coaching
Global communications experience and perspective, understanding, and acumen
Demonstrated experience managing crises and issues in a high-profile, fast-paced environment
Media relations and spokesperson experience
Experience partnering and collaborating with cross-functional teams including Legal
Experience managing highly confidential, sensitive enterprise information

Responsibilities

Drive development and implementation of comprehensive corporate issues management strategies to anticipate, identify, and respond to emerging issues impacting Nike’s corporate reputation, including establishing clear strategy, process, and responsibilities
Develop and execute communications plans for crisis management (e.g., product recalls, operational failures), including creating clear messaging, talking points, QAs, and POV on designated communication channels
Proactively identify potential reputational risks and issues in partnership with the Nike Intelligence Center and cross-functional partners
Shape the external narrative through media relations, partnering closely with Senior Director of Corporate Media Relations on messaging and approach
Strategically create and distribute positive content in partnership with Brand and Geo teams to build Nike’s reputation
Develop and execute communication plans for internal and external stakeholders to ensure message consistency
Provide strategic counsel to senior leaders on reputation management and responses to protect company interests
Lead a team, develop talent, and work cross-functionally and collaboratively to deliver results
Partner closely with Nike’s Communications Leadership Team and collaborate across Global, North America, and Geography Communications, as well as cross-functional teams (e.g., Media Relations, Corporate, Finance, HR, Executive, Brand Communications, Legal, Government & Public Affairs, Resilience, Security, Ethics & Compliance)

Skills

Key technologies and capabilities for this role

Crisis ManagementIssues ManagementReputation ManagementMedia RelationsRisk MonitoringStakeholder CommunicationStrategic CommunicationsMessaging DevelopmentCross-Functional Collaboration

Questions & Answers

Common questions about this position

What experience level is required for this Senior Director role?

Minimum 15 years’ experience in Communications or Media Relations is required, along with a Bachelor’s degree in Media Relations, Communications, Business or related field.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What teams will this role collaborate with?

The role partners closely with Nike’s Communications Leadership Team and collaborates across Global, North America, and Geography Communications, as well as cross-functionally with Media Relations, Corporate, Finance, HR, Executive, Brand Communications, Legal, Government & Public Affairs, Resilience, Security, and Ethics & Compliance teams.

What makes a strong candidate for this position?

A strategic, decisive, globally experienced communications leader who thrives in high-pressure environments, has deep expertise in crisis and issues management, a proven track record advising senior leadership, and excels as a skilled communicator, trusted counselor, and collaborative team builder.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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